Billed as the ‘standard for events in Emerging Payments and Financial Services’ this year’s Money2020 conference did not disappoint. In only its second year, the event far exceeded year one totals with more than 4,250 attendees, 1,500 companies representing over 50 countries and more than 450 speakers. Glancing around the exhibit hall, it felt as though the show had grown by a minimum of 200 percent, if not more.
Fueled by a wide range of sponsors and supporters ranging from the most prevalent consulting companies, analyst firms and well-established global brands to a myriad of interesting startups, this event featured one of the most broad-based attendee groups I’ve seen in recent times. Show organizers worked diligently to expand the educational content to cater to the attendee base, with daily session tracks dedicated to multiple topic areas in each of the five days, complimented by several keynotes and power panels featuring heavy hitters including Mike Abbot, CEO of ISIS, Don Kingsborough, VP of Retail & Prepaid Products at PayPal, and Sarah Friar, CFO of Square amongst many others. Catering to the startup (and investment) community, the conference also featured LaunchPad 360, product/service pitches (360 seconds) from 16 leading entrepreneurs including FastPay, Loop, Pushpoint, Simplee, and Wisely.
In a space moving (and changing) as quickly as payments and commerce, this event is positioned for both continued evolution and growth. Of course, with expansion comes the challenge of remaining relevant to all of the various groups to ensure parallel value for sponsors, attendees and even speakers. ROI is must for the vast majority of sponsors and investments must be met with business opportunity on the back end, which may become vastly more difficult over time.