Merchant Warehouse reinforces payments flexibility and opportunity through acceptance of Apple Passbook ‘Passes’ on its Genius Customer Engagement Platform.
Boston, MA – September 13, 2012 – Merchant Warehouse®, a leading innovator of payment and program acceptance solutions and merchant account services, announces Apple Passbook acceptance for its Genius Customer Engagement Platform. Originally launched in June, Genius is a next generation payment and program acceptance solution that aggregates and integrates any and all payment types, mobile wallets and mobile commerce solutions. The ability to immediately accept Apple Passbook ‘passes’ at any merchant with a Genius Customer Engagement Device™ further reinforces Genius’ position as the only open payment platform capable of accepting every transaction type. Genius is currently in limited availability nationwide with general availability coming in January 2013.
Apple’s announcement of iOS6 and its revolutionary Passbook functionality are indicative of a massive shift to mobile as it relates to business to consumer (B2C) commerce. Leveraging existing mobile platform features, including geolocation services, Passbook serves as a convenient single-location digital wallet for travel, entertainment, coupons, loyalty and gift, and automatically offers ‘top of presence’ accessibility based on the consumer’s physical location. The fast-growing mobile shift also represents an entirely new direction for the engagement between merchants and customers, yielding significant business opportunity for merchants and delivering additional convenience and vital choice for consumers.
“Our goal is to design and engineer payment and program acceptance solutions that provide unlimited choice, unified security and open access, offering merchants and developers maximum flexibility and opportunity to drive incremental value through business growth all the while delivering consumers with added convenience and the freedom of choice,” said Dan Dufault, executive vice president, sales and marketing, Merchant Warehouse. “Each new payment type entering the marketplace creates additional disruption and confusion for the entire payments value chain. With Genius, we alleviate these concerns for merchants, developers, value-added resellers and consumers through the delivery of a powerful and unprecedented future-proof mobile commerce solution.”
About Merchant Warehouse
Merchant Warehouse is a recognized leader in payment acceptance solutions and merchant services. The company enables merchants, agents, POS developers and VARs to achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. Merchant Warehouse is one of the fastest growing and innovative payment solutions companies in North America. For more information about Merchant Warehouse, please visit merchantwarehouse.com.