Merchant Warehouse Announces Partnership with Alexandria Computers

Merchant Warehouse |

July 1, 2013

Alexandria Computers

Genius Integration Offers Enhanced Customization through Single Platform

Boston, MA – July 1, 2013 Merchant Warehouse®, a leading innovator of payment technologies and merchant account services, today announced a partnership with Alexandria Computers, a point-of-sale (POS) solution provider specializing in small retailers, restaurants and salons. Through this partnership, Alexandria Computers has integrated Merchant Warehouse’s Genius™ Customer Engagement Platform™ into its POS solution, offering businesses the opportunity to further customize the POS solution to meet their specific customer needs.

Alexandria Computers provides comprehensive, easy-to-use solutions that allow customers to stay focused on their core business functionalities. Now paired with the capabilities of the Genius platform, Alexandria Computers’ customers can easily keep track of all aspects of their business from a single solution to effectively manage their day-to-day activity.

“We pride ourselves in offering our customers an easy-to-use POS solution that is really created with their specific industry in mind,” said Filip Zerdevski, Founder and CEO, Alexandria Computers. “Now that we have the capabilities of the Genius platform to broaden our offerings, we can ensure our customers can really leverage the customizable options, delivering a unique experience to their own customers’ needs and wants, whether it’s paying with a mobile device or offering loyalty or reward programs. We’re excited about the opportunities Genius presents for our customer base.”

Genius is a payment acceptance technology that lets merchants of all sizes accept any kind of payment, discount or loyalty program through a single transaction from a single customer engagement device. A future-proof solution, Genius delivers ultimate flexibility and scalability to merchants, while affording them the opportunity to turn a transaction into an interaction through integrated value-add applications and programs. Genius is also a PA-DSS validated solution that separates all sensitive data from the POS system, ensuring the protection of transactional data through tokenization and point-to-point encryption.

“Businesses in every industry, regardless of size, know the importance of customization to meet customers’ needs. To do this effectively, these businesses really need to be ready for anything. That’s where Genius comes in,” said Henry Helgeson, CEO, Merchant Warehouse. “Genius lets merchants individually select the payment, discount and loyalty options they’d like to accept, something that can be changed with essentially the click of a button. And being able to do all this from a single platform, where they can gain deeper insights into transactional and customer data, is invaluable as it lets merchants more effectively run their business.”

For more information on Genius, visit


About Alexandria Computers

Alexandria Computers is a dedicated software development company for the general public since 1997. Offering three primary solutions -- POS Maid, Restaurant Maid and Salon Maid -- the company focuses on providing comprehensive, easy-to-use POS solutions. As a special bonus, to all potential clients and readers of this announcement, Alexandria Computers LLC has made the newest versions of it software available, free of charge, at the following download locations: POS MAID: 2.3/POS Maid.exe; Restaurant MAID: 2.3/Restaurant Maid.exe; and Salon MAID: 2.3/Salon Maid.exe.

About Merchant Warehouse

Merchant Warehouse is a recognized leader in payment acceptance solutions and merchant services. With Merchant Warehouse, merchants, agents, POS developers and VARs can achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. The company's new Genius Customer Engagement Platform enables businesses to always connect with customers in the most important place -- the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale to lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America. For more information on Merchant Warehouse, visit




For More Information on Merchant Warehouse

Erica Orthmann or Kristin Allaben