Deloitte predicts a modest increase of 3.5 to 4 percent for retailers this coming holiday season. While below last year’s 3.7 percent and far short of the 5 percent surges witnessed during the economic boom, 2012 holiday preparations are well underway.
Regardless of seasonal predictions, for many retailers the holiday shopping season accounts for up to 40 percent of their annual sales, so it’s critical to have strategies in place to ensure that they are positioned for success. With the advent of mobile technologies, small and mid-sized businesses (SMBs) have new opportunities to execute higher quality strategic marketing campaigns and level the playing field with their ‘big box’ competitors.
This whitepaper developed by Merchant Warehouse is designed to educate small and mid-sized business owners on ways they can expand their holiday sales and customer acquisitions to compete with their big box neighbors.