How Fast Food Can Capitalize on Mobile Commerce

Matt Cicciari

March 8, 2013

As a savvy consumer, I am drawn to the latest in payment technology. In particular, I like solutions that leverage my smartphone while providing added value during the purchasing process. Recently, I had a great experience with the White Castle® mobile app by Infor Restaurant Systems, so I wanted to summarize the three main reasons why: convenience, choice, and value-added options. Convenience This app is more than just a mobile advertising extension to their corporate website - it is a mobile ordering and payment solution. The app gives the consumer access to the right information, right when they need it. I was able to browse the full menu to decide what would satisfy my craving. Then, I could actually order directly from my smartphone by selecting items and quantities. I could even...

Why Wait for a Leader to Emerge? Execute Your mCommerce Strategy Today!

Matt Cicciari

March 6, 2013

I just finished reading, “Mobile Payment Platform Wars: LevelUp, Paydiant, PayPal, & More” by Gregory T. Huang on the Xconomy website, and I am reminded of the common question I get asked whenever I speak at a conference or attend a mobile payment industry event: “Who will emerge as the leader in the mobile payment space and when should we expect that to happen?"  Unlike the answers provided in the article, my answer is always a set of three rhetorical questions:  “Consider this - who is the single, prevailing leader in credit card ‘brands’ among Visa, MasterCard, American Express, and Discover?” (Hint: there really isn’t one) “From the merchant point of view, does it really matter who is #1, #2, etc. as long as you can accept what your customers prefer to use...

A Day in the Life of a Mobile Consumer

Matt Cicciari

December 18, 2012

According to a recent survey, The Harris Poll, I am in the minority in terms of consumer buying behavior. This classification is not because I am a super-frugal person (I am not), but rather because of “how” I choose to spend my money. Huh? Let me clarify: I am part of the “4%”, a group of consumers that pay for everyday items using their smartphone. I know you might be thinking, “But isn’t that just a gimmick with no advantage over traditional payments like cash or credit/debit cards?” Not at all, and to prove my point, let me share a real-world experience that just happened to me this past weekend. I scheduled an early service appointment for my car on Saturday morning to avoid any holiday traffic since the dealership is 40 minutes away. I left the house with my typical itinerary: 1)...