RESOURCES
Bringing Extended Value to the Merchant Countertop
Matt Cicciari
March 19, 2013
Matt Cicciari, Merchant Warehouse's Director of Product Marketing, discusses the extended value Genius brings to the typical Merchant's countertop in this video entry to the Merchant Warehouse Resource Center.Video TranscriptWith Genius, you're bringing the transaction to the countertop. Tell me a little about the extended value of that experience.Matt Cicciari, Director of Product MarketingWith Genius and the customer engagement devices being on the countertop, it allows the merchant to really focus on the engagement between themselves and their consumers. No longer is it just purely a blank transaction of numbers and dollars. Now they can actually engage, interact, ask questions, get feedback, and part of that is automatically being fed into the systems on the back end for analysis...
How Fast Food Can Capitalize on Mobile Commerce
Matt Cicciari
March 8, 2013
As a savvy consumer, I am drawn to the latest in payment technology. In particular, I like solutions that leverage my smartphone while providing added value during the purchasing process. Recently, I had a great experience with the White Castle® mobile app by Infor Restaurant Systems, so I wanted to summarize the three main reasons why: convenience, choice, and value-added options. Convenience This app is more than just a mobile advertising extension to their corporate website - it is a mobile ordering and payment solution. The app gives the consumer access to the right information, right when they need it. I was able to browse the full menu to decide what would satisfy my craving. Then, I could actually order directly from my smartphone by selecting items and quantities. I could even...
Why Wait for a Leader to Emerge? Execute Your mCommerce Strategy Today!
Matt Cicciari
March 6, 2013
I just finished reading, “Mobile Payment Platform Wars: LevelUp, Paydiant, PayPal, & More” by Gregory T. Huang on the Xconomy website, and I am reminded of the common question I get asked whenever I speak at a conference or attend a mobile payment industry event: “Who will emerge as the leader in the mobile payment space and when should we expect that to happen?" Unlike the answers provided in the article, my answer is always a set of three rhetorical questions: “Consider this - who is the single, prevailing leader in credit card ‘brands’ among Visa, MasterCard, American Express, and Discover?” (Hint: there really isn’t one) “From the merchant point of view, does it really matter who is #1, #2, etc. as long as you can accept what your customers prefer to use...
A Day in the Life of a Mobile Consumer
Matt Cicciari
December 18, 2012
According to a recent survey, The Harris Poll, I am in the minority in terms of consumer buying behavior. This classification is not because I am a super-frugal person (I am not), but rather because of “how” I choose to spend my money. Huh? Let me clarify: I am part of the “4%”, a group of consumers that pay for everyday items using their smartphone. I know you might be thinking, “But isn’t that just a gimmick with no advantage over traditional payments like cash or credit/debit cards?” Not at all, and to prove my point, let me share a real-world experience that just happened to me this past weekend. I scheduled an early service appointment for my car on Saturday morning to avoid any holiday traffic since the dealership is 40 minutes away. I left the house with my typical itinerary: 1)...