Preparing Your Business for EMV

Merchant Warehouse

October 15, 2014

In October of 2015, EMV will become a reality for those individuals invovled in the process of accepting credit cards. While Visa, Mastercard, Discover, and American Express, each has their own unique description for the changes in liability, beginning in October 2015 when a fraudulent transaction occurs, liability for any resulting counterfeit losses will fall on whichever part of the chain is responsible for the EMV transaction not occurring.If your business is not EMV ready, now is the time to begin developing and implementing your EMV roadmap. Learn more about EMV, the liability shift, and your responsibilities in our latest infographic below. Click Infographic to Enlarge   For easy integration of the full infographic on your website, simply copy and paste the following...

Developing Mobile Advertisements that Work

Merchant Warehouse

October 14, 2014

As increasing numbers of consumers continue to use their smart devices (phones and tablets) to both research products before shopping as well as interact with these devices while shopping. Retailers looking to take advantage of this trend are leveraging new technologies such as location based advertising and beacons to increase their ability to connect with their customers when they are in-store and nearby.A recent report from Ninth Decimal, examined which information and offers in retail-related mobile ads US mobile device users are most likely to engage with. For retailers considering investing in mobile advertising the report offers a wealth of information on how to develop ads that will mostly likely result in increased engagement and ultimately sales for your business. Retailers...

This Month in Payments News: September 2014

Merchant Warehouse

October 9, 2014

Each month we round up the most interesting news in payments, the stories that have the potential to change the industry in ways big and small.  In our series here on the Resource Center, each month, we round up the biggest stories in the payments industry -- the breaking news and developing trends that stand to change this space and herald innovation. In this edition, we’re covering mid-August to the end of September. Follow along! August and September were big months for the payments industry, with many of the tech giants announcing new products, partnerships and splits. Here they are:   Apple Finally Announces its Payment Solution As expected, Apple announced on September 9th, that its new iPhone 6 and 6 Plus devices will be equipped with NFC technology. They also...

Defining EMV Security

Merchant Warehouse

October 8, 2014

Starting in October 2015, all four major card brands will shift financial liability for fraudulent transactions to the entity that’s responsible for a card present payment transaction not being processed via an EMV chip card. That means that if fraud occurs based on a consumer card that is only enabled with a mag-stripe, the card issuer may be liable. But that liability could shift to the merchant if the issuer is enabled with an EMV chip (contact or contactless) and the merchant didn’t have the necessary equipment to process that transaction. The guidelines vary by brand, but the message behind it is clear – it’s vital to upgrade equipment to accept these new chip cards and train staff to be knowledgeable and pro-active about the transaction. This could mean ensuring that the chip card...

Merchant Warehouse Hires Ken Paull to Accelerate Growth

Merchant Warehouse

October 2, 2014

Former ROAM Chief Executive Bolsters Merchant Warehouse Executive Team Boston, MA -- October 2, 2014 -- Payment technologies leader Merchant Warehouse® today announced the addition of Ken Paull as Chief Revenue Officer, responsible for overseeing the company’s sales, marketing and business development functions. Paull will be instrumental in bringing the company’s Genius™ Customer Engagement Platform™ to ISVs, VARs, dealers and retailers of all sizes across all vertical segments, at a time when consumer security and integrating emerging payment methods are major priorities for businesses everywhere. Paull’s career spans more than 25 years in the payments industry, most recently as Chief Executive Officer at ROAM, a global leader in mobile commerce. “Merchant Warehouse entered the...

5 Ways to Boost In-Store Sales

Merchant Warehouse

September 30, 2014

A challenge every retailer faces is how to increase sales in their store. While you may have considered improving the checkout experience, or offering gift cards, the question remains whether these efforts are worth it to your bottom line.Our latest infographic looks at five different changes and updates retailers can make in their existing business to increase sales and boost profits. In addition to offering ideas, real world examples of the effectiveness of these suggestions towards increasing sales are included. Click Infographic to Enlarge   For easy integration of the full infographic on your website, simply copy and paste the following embed code.  <a href="http://merchantwarehouse.com/five-ways-to-improve-in-store-sales" rel="nofollow" title="5 Ways to Boost In-...

EMV - The Basics and What Businesses Need to do to Build Their Roadmap

Merchant Warehouse

September 23, 2014

For retailers, the days of putting concerns about EMV, or card-present, technologies on the back burner are over. If the term EMV means nothing to you, it’s time to get up to speed. If you’re aware of EMV but have done little or nothing to prepare for it, the time to act is now. Within the next year, retailers will start experiencing real consequences for not adopting EMV-capable technologies. To avoid such issues and to provide the best possible shopping experiences for your customers, it’s crucial to start prioritizing this important change, which is definitely on the horizon.Say Goodbye to the Magnetic StripeBefore delving into what EMV is and why it’s so important to develop a roadmap concerning it, it’s helpful to consider the deficiencies of standard magnetic-stripe credit and debit...

Merchant Warehouse Integrates Global Storm POS into Genius Customer Engagement Platform

Merchant Warehouse

September 18, 2014

Boston, MA (9/18/14) --  Payment technologies leader Merchant Warehouse® today announced the integration of Global Storm POS into the Genius™ Customer Engagement Platform™. The integration brings a wireless, cloud-based solution to Global Storm POS so customers can take advantage of EMV compliance, gift cards and new payment solutions like Apple PayTM through NFC technology. Global Storm POS is an iPad Point of Sale (POS) solution for retail, hospitality, grocery and quick service restaurants. Whether enabling pay at the table, payment capture or streamlining a merchant’s countertop, Global Storm POS helps businesses focus on delivering cutting edge payment technologies to customers, rather than new technology integrations and updates. The Genius Customer Engagement...

Merchant Warehouse Honored as Bronze Stevie Award Winner in 2014 American Business Awards

Merchant Warehouse

September 16, 2014

Winners in ABA’s Tech & New Product Awards Ceremony Announced in San Francisco Boston, MA – September 15, 2014 – Payment technologies leader Merchant Warehouse® today announced that the company was presented with a Bronze Stevie® Award in the Most Innovative Tech Company of the Year category for up to 2,500 employees in the 12th Annual American Business Awards. The award recognizes the achievements of Merchant Warehouse organization through its delivery of the Genius™ Customer Engagement Platform™. With the Genius Customer Engagement Platform, Merchant Warehouse is leading the way in payments innovation. Genius ensures any business can leverage the opportunities presented through advanced payment technologies by offering a cloud-based payments solution that accepts any payment type...

Apple Pay is Here – Merchant Warehouse’s Genius Platform Accepts Apple Pay

Merchant Warehouse

September 11, 2014

Apple Pay is here and Merchant Warehouse’s Genius Platform is ready. Customers using Apple Pay are able to pay in-person with their iPhone or Apple Watch at any retailer or business using Genius, which is already NFC enabled, from day one! Developers who have integrated to the Genius platform are ready to go and can begin offering their customer Apple Pay enabled solutions today! No additional development or updates are required. “When Merchant Warehouse launched the Genius Customer Engagement Platform more than two years ago, we knew that businesses would want to take advantage of new payment technologies as they became available, including mobile payments,” said Henry Helgeson, CEO, Merchant Warehouse. “The announcement of Apple Pay is proof that our prediction is becoming a reality....