Consumer expectations today center around a seamless experience that combines personalized offers and coupons, loyalty and rewards with an easy, convenient checkout process. And consumers will demand options, choosing the mobile payment application that yields the most value for them personally on any given day for any given transaction.
There is a heightened focus on customer experience and the ability for merchants to drive incremental value to customers in a relevant and effortless manner, which will not only attract new customers, but also keep existing ones coming back. For merchants, new opportunities exist with innovative payment technologies, like Genius™, that turn the point-of-sale into a point-of-service, supporting rapidly expanding customer expectations and delivering a seamless, scalable solution that supports emerging technologies and business growth.
Like customers, merchants need and deserve simplified solutions that offer traditional payment methods such as cash and credit card processing, as well as mobile payment acceptance alongside emerging mobile applications. Understanding merchant needs and the pain points associated with both implementing new technologies and insulating against future disruption, Merchant Warehouse created the Genius™ Customer Engagement Platform™, the first and only payment solution that delivers traditional and mobile payment acceptance (credit, PIN debit, Sig Capture, EMV, NFC and QR/2D) and integrates any and all digital wallets, loyalty and rewards applications into one universal commerce solution.