Dan Dufault, Executive Vice President, Sales and Marketing
The Genius is about so much more than just about payments acceptance. It's about mobile commerce. It's about integration. It's about much higher value at the point of purchase. As merchants consider things like being able to provide hyper local marketing experience for their customers and drive additional value to those customers to engender greater loyalty with existing consumers or to drive new consumers through the door and drive door swings and so forth.
Context aware marketing is becoming extremely important in that formula, and the Genius platform is the basis to be able to provide all of that in an integrated way that's extraordinarily cost effective for the merchant, drives the value to the consumer, and real opportunity to the point of sale developer and the VARs that serve them.