Describing LevelUp, a Genius Payment Application Partner

Merchant Warehouse |

October 15, 2012

Henry Helgeson, CEO

LevelUp is a real interesting partner. They're focused mostly in QSR now, expanding into other spaces, but their value prop to the merchant is really driving more consumers in through the merchant stores, and we're seeing some anecdotal evidence as well as some numbers that say it's a really effective way for merchants to drive new consumers into their locations as well as bring back their existing customers time after time after time. For us, we think that that's a great partnership, and I think that speaks to where we want to go, is not just being part of the payments but also being part of the value we drive to our merchants through new customer acquisition and customer retention.