Describing the Value of Genius in Three Words

Merchant Warehouse |

March 11, 2013


Merchant Warehouse's Director of Product Marketing, Matt Cicciari, describes the value of Genius to a typical merchant in this entry to the Merchant Warehouse Resource Center

Video Transcript

If you had to describe the value of Genius for merchants in three words, what would they be and why?

Matt Cicciari, Director of Product Marketing

If I had to describe Genius in three words, I would say choice, flexibility, and convenience.

  1. Choice. The ability to specify from a merchant side what you're going to provide to your consumers, and from the consumer side, I have the option to use what's right for me.
  2. Flexibility. So, from the merchant standpoint, you have now the capability of adjusting based on your market demands. They're constantly going to change. You're going to have new consumers, new opportunities coming into your store. You don't want to be locked into one set standard. You want to have the ability to open up your store and evolve and take advantage of changes and not be held back by it.
  3. The third value of Genius is Convenience. From the merchant standpoint, you now have the opportunity to control the environment and make sure that you're tailored to best fit who your consumers are going to be and make sure that you can now focus on the experience and not on the technology. And then from the consumer standpoint, again, when I have the opportunity to pick what's best for me, I'm going to use what's right for me, whether it's cash, credit cards, or mobile. And the more flexibility and the more opportunity you have, you're making it more convenient. That's what I'm going to gravitate towards, and that's what I'm going to use.