Nurit 3020

The Nurit 3020 is essentially the landline version of Lipman USA’s Nurit 3010. Whereas the 3010 supports both phone line and wireless connectivity, the 3020 is a “Countertop Payment Solution” not intended for mobile businesses, or even for mobility in a specific business location. Rather, it occupies a place in the Nurit product line as a small, affordable and customizable POS/EDC terminal with all the build quality of Lipman’s more expensive products.

Companies on the cutting edge of payment processing are able to impact your firm’s bottom line by reducing the cost of doing business and improving the efficiency (and security) of payment processing. In this context, one of the major features of the Nurit 3020 is its user-friendly interface. In addition to being simple to learn and easy to use – which can boost satisfaction levels on both sides of the counter – it is easily customizable.

A convenient solution

The Nurit line, as a whole, has been described as offering complete transaction solutions in high-quality, well-built packages. The 3020 is no different, as it is a capable, cost-effective combination POS/EDC terminal with quiet thermal printer, built-in PIN pad and an error-correcting 14.4 bps internal modem.

An optional smart card reader can add efficiency, convenience and security, while customizable hot key shortcuts make daily operation simple and straightforward. The Nurit 3020 helps you stay organized, keep complete transaction records, generate custom reports and deploy customized user interfaces that work the way you do.

Solving the transaction puzzle

Lipman USA knows that its products are more than metal, plastic, glass and integrated circuits. They are, in fact as well as in “marketing talk,” solutions – that is, ways and means of enhancing the consumer transaction experience every step of the way. The Nurit is powerful right out of the box, and with its customizability it can quickly become an integral part of a faster, better, more secure payment-processing system for your company.

Every Nurit model, from the affordable 3020 to the feature-laden phone/radio/Wi-fi 8000, complies with universal industry standards for connectivity and data transfer. There is no question that transaction flexibility – the power to process the whole range of credit, debit, gift and smart cards, swiftly and securely – can contribute greatly to increased sales and improved customer satisfaction.

Small footprint, big customizability

The “transaction-enhancing solutions” offered by the makers of modern POS terminals really do provide the processing security your business needs, the “user friendliness” that employees want and the speed (and convenience) that your customers expect. With its small footprint, the Nurit 3020 frees up precious counter space, but still incorporates a large, backlit graphical display that is easy to read. The built-in PIN pad and optional smart card reader also contribute to improved security, something every customer values in this age of ID theft.

In fact, the 3020′s customizable software lets you develop applications for doing business your own way, while such options as an external pad for signature capture (immediately usable with the unit’s built-in software) take an extra step toward total financial security. Age verification software can be configured to work when, where and how you want it to, and check imaging, storage, submission and retrieval can be done via the World Wide Web. The total customizability of the 3020 belies its position as the entry point in the Nurit product line.

Nuts and bolts considerations

The Nurit 3020 has the same clean design, functional layout and first-rate build quality of all the Lipman payment processing products. The product designers managed to keep costs down and quality up, and conferred on this model such upscale features as a backlit display, 20-key keypad (no overlay required) and fully programmable function keys. The 32-bit Motorola 68xxx-series microprocessor – the same CPU family that powered the Apple Macintosh for many years – handles the computation and cogitation, aided by 2MB flash memory for software and 1MB RAM for transactions (battery backed-up).

The 3020 may be a countertop (non-mobile) device, but it still gives you connectivity options, starting with its 1200/2400/14400 bps modem that handles both asynchronous and synchronous communications. Available at the rear are two RS-232 ports (comm port and external PIN pad port), an RJ-11 phone jack and a dual track reader (track 1&2). The feature set is less robust that its upmarket siblings, but the 3020 covers all the basics well, and keeps the cost contained by making specialized features optional.

For example, the 3020 comes with a UL-approved AC/DC adapter, but the Li-ion (Lithium-ion) rechargeable/replaceable battery is an option. For brick-and-mortar businesses with all on-site sales, the Li-ion battery would be an unnecessary expense. Similarly, Lipman has kept the 2MB and 4MB transaction RAM upgrades, two internal SAMs, two user accessible SAMs and a track 2&3 card reader on the options list, so that only those needing these features have to pay for them. At 3.2 inches tall, 4.3 inches wide, 9 inches long and 1.6 lbs. (without paper), the Nurit 3020 is a compact, capable and customizable POS terminal, small in size but, in the right setting, big in value.