Businesses "On the Go" can increase sales with iPhoneTM and iPod® Touch
Merchant Warehouse's free Point of Sale application runs credit card transactions
on Apple mobile devices
BOSTON, MA - March31, 2009 - Merchant Warehouse, a premier provider of merchant accounts and mobile credit card processing solutions, today announced its first mobile application for the Apple (NASDAQ: AAPL) iPhoneTM and iPod® Touch, now available on iTunes and at the Apple App Store.
MerchantWARE Mobile is a point of sale application that allows merchants to run credit and debit transactions in real time. A merchant only needs to install the application on their device, and have a merchant account and a connection to WiFi, Edge or a 3G network. Unlike competitive solutions, MerchantWARE Mobile is free, has no gateway fees, and does not require an expensive third party license. The solution is ideal for the mobile workforce where convenience and low costs are a necessity.
"We're always looking to be one step ahead of our customer's needs. We saw an opportunity to help smaller mobile merchants who want the security and functionality to process transactions without having to invest in expensive, dedicated wireless terminals," said Henry Helgeson, president and co-CEO of Merchant Warehouse. "We believe MerchantWARE mobile will provide these merchants with the tools they need to help grow their businesses."
In the past, mobile workers such as contractors, insurance agents or tradeshow vendors would accept payments by check, cash or handwrite the credit card information and then later process the card back in their office. These payment options are time consuming, un-secure, and expose merchants to the risk of bad checks and declined credit cards. MerchantWARE Mobile addresses these concerns with secure and immediate processing of transactions - saving merchants valuable time and money.
"MerchantWARE Mobile for the iPhone and iPod touch is the tip of the iceberg for innovative mobile applications from Merchant Warehouse," said Helgeson. "Over the next few months we will be addressing the need for mobile applications that will assist merchants who may be utilizing other wireless devices powered by Blackberry, Windows Mobile and others."
With security breaches being a top concern for merchants and consumers, MerchantWARE Mobile eliminates worry as all customer information is encrypted and sent over a secure SSL connection. Additionally, all data is stored on Merchant Warehouse's secure servers, not the merchant's mobile device.
MerchantWARE Mobile features include:
- Easy to run secure credit card transaction, including sales, refunds and voids;
- Encrypted and secure SSL connections for safely transmitting customer information;
- Reporting capabilities including, transaction summaries, totals by card type and date and transaction details;
- Automatic end of day batch processing to avoid hassles and downgraded transactions;
- Access to the MerchantWARE Virtual Terminal enabling users to process transactions through the same merchant account from any web connected computer.
More information on MerchantWARE Mobile is available at; http://merchantwarehouse.com/merchantware-mobile.
iPhone and iPod Touch are trademarks or registered trademarks of Apple, Inc.
About Merchant Warehouse
Merchant Warehouse was founded in 1998 on the principle that businesses should be able to purchase credit card processing software, POS equipment and merchant services at a reasonable price. With over 55,000 merchants, Merchant Warehouse now sets the standard for price, innovation, customer service and integrity. For more information, please visit MerchantWarehouse.com.
Brian Waldman, Vice President of Marketing and Strategy