Integration gives retailers flexible payment options, increases face-time with customers
BOSTON, MA—May 14, 2013--Most retailers know that great customer relationships build great businesses. That’s why Merchant Warehouse®, a leading innovator of payment technologies and merchant account services, today announced a preferred processing partnership through its Genius™ Customer Engagement Platform™ with LightSpeed®, the leading Apple-based point-of-sale (POS) and inventory management system. This partnership will give retailers the flexibility to accept any payment options directly from an iPad® or iPhone®.
“Merchant Warehouse has been working with LightSpeed for six years, and like us, they are committed to leveraging technology to help merchants and retailers be as effective as possible,” said Henry Helgeson, CEO, Merchant Warehouse. “This partnership really focuses on flexibility; for too long, merchants have been stuck behind the counter, processing payments that limit their ability to connect with customers. Merchant Warehouse and LightSpeed are dedicated to changing that experience.”
LightSpeed’s unique software for the iPhone and iPad gives sales associates the freedom to engage with customers and helps them become more knowledgeable about products, thus creating more meaningful conversations and developing stronger relationships. With Genius, retailers can process transactions from loyalty programs, credit, debit, mobile, NFC and more, right from the retail floor.
“We are excited about the partnership between LightSpeed and Merchant Warehouse’s Genius platform and believe it is an excellent fit,” commented Dax Dasilva, CEO of LightSpeed. “In today’s omni-channel world, retailers are seeking new technologies that both enable a world-class customer experience and improve in-store operations. That’s exactly what this partnership delivers.”
“We run a shop with five employees, catering to our customers is our top priority,” said Ben Anderson, store manager of Fondren Cellars, a wine store in Jackson Mississippi. “Even though we are a small business, LightSpeed lets us track inventory the way a large retailer might. We know what sells, what sits – and for how long – without having to spend countless hours in our backroom. Now that LightSpeed is integrated with Genius, we’re already looking to what we can offer our customers down the road, including a customer loyalty program, and potentially mobile payments.”
Genius’ flexibility to accept payment apps also introduces the opportunity for retailers to converge payment technologies with marketing efforts through a unified system. As a result, retailers can market directly to their customers after a transaction is made.
For more information on Merchant Warehouse, visit merchantwarehouse.com.
LightSpeed®, led by founder and CEO Dax Dasilva, is committed to its mission of fusing innovation, technology and design to produce the most compelling retail business solution that helps retailers achieve their business aspirations. Founded in 2005 and based in Montreal, Ottawa and New York City, LightSpeed specializes in building next-generation retail software systems that offer business owners powerful, intuitive retail tools for Mac and iOS. For more information, please visit LightSpeed’s web site at www.lightspeedretail.com.
About Merchant Warehouse
Merchant Warehouse is a recognized leader in payment acceptance solutions and merchant services. With Merchant Warehouse, merchants, agents, POS developers and VARs can achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. The company's new Genius Customer Engagement Platform enables businesses to always connect with customers in the most important place -- the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale to lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America. For more information on Merchant Warehouse, visit merchantwarehouse.com.