Genius Integration Delivers Unified Platform, Insight to Enhance Customer Experience
Boston, MA – May 1, 2013 – Merchant Warehouse®, a leading innovator of payment technologies and merchant account services, today announced flowerSoft Silver 2013 as the latest integrated partner with the Genius™ Customer Engagement Platform™. As a result of the partnership, FSSILVER, Inc. customers running flowerSoft Silver 2013 can now accept any payment type and offer loyalty and rewards programs to attract new customers and retain existing ones.
FSSILVER, Inc. offers an easy-to-use, affordable software solution called flowerSoft Silver, designed to help floral shops of all sizes in the U.S. and Canada manage their businesses as effectively as possible so they can deliver a superior customer service experience.
“Our goal is to make payments processing and business management easy for our customers,” said George Simon, CEO, FlowerSoft. “To continue to provide our customers with the best florist software solution we partnered with Merchant Warehouse to give our customers access to Genius. Not only can Genius run on existing hardware, but it is also aligned with our key goals. It’s easy to use, affordable and allows the merchant to access everything in a single, unified platform.”
Genius is a software platform that lets merchants accept any kind of payment, discount or loyalty program within a single transaction. Genius is also a PA-DSS verified solution that separates all sensitive data from the point-of-sale system, ensuring the protection of transactional data through tokenization and point-to-point encryption.
“Customer service is a critical aspect of our business. When our clients order flower arrangements, they want perfection every time; there’s really no room for error,” said Cris Bandle, office manager, Owens Flower Shop. “Genius allows seamless, swift, and secure processing, especially for our large base of repeat customers. Our success is ensured by not only delivering a consistently high-quality product and customer experience, but also by utilizing Genius features which let us understand who our customers are and offering incentives to keep them coming back."
“Genius was designed to give merchants of any size the ability to focus on their business, rather than worrying about how to accept payment. With access to transaction history from a single platform, merchants can gain significant insight into their customers’ buying behaviors,” said Henry Helgeson, CEO, Merchant Warehouse. “This insight helps merchants make better business decisions while simultaneously enhancing the customer experience by delivering integrated loyalty programs, rewards and targeted offers.”
For more information on Genius, visit merchantwarehouse.com/genius.
About FSSILVER, Inc.
The developers of flowerSoft Silver 2013 is an independently owned company in business for over 25 years. flowerSoft Silver allows you to run your flower shop operation with one single software product. It includes point-of-sale (POS), accounts payable (A/P), accounts receivable (A/R), payroll, marketing, delivery routing, wedding program, inventory management and many other programs for a very affordable price. Now interfacing with Merchant Warehouse’s Genius to provide customers with the latest in payment acceptance technology.
About Merchant Warehouse
Merchant Warehouse is a recognized leader in payment acceptance solutions and merchant services. With Merchant Warehouse, merchants, agents, POS developers and VARs can achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. The company's new Genius Customer Engagement Platform enables businesses to always connect with customers in the most important place -- the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale to lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America. For more information on Merchant Warehouse, visit merchantwarehouse.com.
For More Information on Merchant Warehouse
Erica Orthmann or Kristin Allaben