Merchant Warehouse to Demonstrate Leading Payment Processing Products at RSPA 2010

New VP of Business Development, Jay Chauhdry, will also be on hand to discuss maximizing current and future partner relationships; company demonstrating MerchantWARE® TransPort™ and MerchantWARE Pay @ the Table with BINsmart™

BOSTON, Ma. – July 26, 2010 – Merchant Warehouse , a premier provider of merchant accounts and credit card processing solutions , will be introducing Jay Chauhdry, its new Vice President of Business Development for the Merchant Warehouse Partner Channel at the RSPA RetailNow 2010 Conference, July 25-28 at the Mandalay Bay Resort & Casino in Las Vegas. Chauhdry, who brings years of experience in sales and partner development from Xerox, Oracle and Wyeth Pharmaceuticals, will focus on developing strong, profitable and mutually beneficial partnerships with Merchant Warehouse’s current and future partners, as the company places additional focus on the partner channel.

Merchant Warehouse will also be demonstrating two of its innovative products, which due to recent changes in PCI compliance and Interchange fee regulations, are more necessary than ever. MerchantWARE TransPort allows POS developers to remove the card processing function entirely from their software while retaining full functionality through a “transactional portal.” Available in both DLL and Web-based options, TransPort effectively takes developers “out of scope” of PA-DSS audits, creating a seamless and nearly hassle-free certified payment processing solution.

Pay @ the Table with BINsmart solution is the ideal wireless solution for payments and allows customers to maintain total control over their payment experiences and greatly reduces the incidences of fraud and theft while decreasing operational costs for merchants. Once a card is swiped, BINsmart evaluates whether it is a debit, credit or corporate card, then calculates the estimated lowest cost processing method and prompts for the best method to run that sale. BINsmart is a patent-pending technology exclusive to Merchant Warehouse.


Where: Mandalay Bay Resort & Casino, Las Vegas, Booth 301
July 25-28, 2010

About Merchant Warehouse

Since 1998, Merchant Warehouse has set the standard for credit card processing by guaranteeing competitive pricing in merchant accounts, software, equipment, and providing dedicated, high quality customer service. Over 80,000 merchants later, the company continues to lead the industry with groundbreaking technology initiatives: MerchantWARE® ; BINsmart™ ; and MerchantWARE Mobile . Merchant Warehouse has been named the ETA 2009 ISO of the Year , Business Solutions’ Best Channel Vendor for 2009 & 2010 and is a two-time recipient of the Boston Business Journal Pacesetter Award . Merchant Warehouse co-CEO, Henry Helgeson, was also named Ernst & Young Entrepreneur of the Year 2009 for New England. The company is committed to community and charitable involvement. For more information, please visit or follow us on Twitter at


Marianne Rocco, Marketing Director
Merchant Warehouse
800.941.6557 x2051

Mike Sulllivan
PAN Communications