Merchant Warehouse Executive to Lead Discussion at Affiliate Summit West

Brian Waldman, VP of Marketing & Strategy, will discuss how affiliates can harness technology to increase profits in the B2B space

Merchant Warehouse, a premier provider of merchant accounts and credit card processing solutions, announce today that Brian Waldman, vice president of marketing & strategy, will be a featured speaker at Affiliate Summit West 2011, being held at Wynn Las Vegas, Jan 9-11. Waldman's session will take place Sunday, Jan 9, from 3:30-4:30pm PST. The session will be held in conference room Mouton 2.

Waldman's discussion will highlight new technologies, like enhanced call tracking, and how they could turn the B2B space into the next hot opportunity for affiliates. Waldman will cite examples of why affiliate programs are important, the challenges that affiliate programs face and how his company found solutions that work. The Affiliate Summit was founded with the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers.

For the last five years Waldman has been the VP of Marketing and Strategy at Merchant Warehouse, one of the largest and fastest growing companies in the multi-billion dollar credit card processing industry. He also serves as an e-commerce strategy/search marketing consultant for various companies primarily in the B2B space. he holds a BSBA in Marketing from Bryant University as well as an MBA and MSIS from Boston University.

Details:
Who: Brian Waldman, VP of Marketing & Strategy, Merchant Warehouse
What: Affiliate Summit West 2011
Where: Wynn Las Vegas, Mouton 2
When: January 9, 2011, 3:30 PST

About Merchant Warehouse
Since 1998, Merchant Warehouse has set the standard for credit card processing by guaranteeing competitive procing in merchant accounts, software, equipment, and providing dedicated, high quality customer service. Over 80,000 merchants later, the company continues to lead the industry with groundbreaking technology initiatives: MerchantWARE; BINsmart; and MerchantWARE Mobile. Merchant Warehouse has been named the ETA 2009 ISO of the Year, Business Solutions' Best Channel Vendor for 2009 and is a two-time recipient of the Boston Business Journal Pacesetter Award. Merchant Warehouse co-CEO, Henry Helgeson, was alos named Ernst & Young Entrepreneur of the Year 2009 for New England. The company is committed to community and charitable involvement.

Contacts:
Mike Sullivan
PAN Communications
978.474.1900
merchant@pancomm.com