Merchant Warehouse Named ISO of the Year 2009

Brian Waldman

April 22, 2009

Electronic Transaction Association honors Merchant Warehouse for innovative products and high ethical standards

Boston, MA. - April 22, 2009 - Merchant Warehouse, a premier provider of merchant accounts and credit card processing solutions has been named ISO (Independent Sales Organization) of the Year by the Electronic Transaction Association (ETA) during the organization's annual conference and expo held at the Mandalay Bay Resort & Casino in Las Vegas.   In the award's inaugural year, Merchant Warehouse was chosen for a multitude of groundbreaking business and technology initiatives, community and charitable involvement and ongoing high ethical standards.

"We determined from the start," stated Carla Balakgie, CEO of the Electronic Transactions Association, "that the ISO of the Year award should go to a company that has the core characteristics of a pure ISO, and has demonstrated its excellence by a number of measures, including care for its reputation, investment in its people, savvy application of technology, great customer service and, of course, consistent sales growth and retention. In other words, we wanted to honor the kind of company any one of us would be happy and proud to be a part of."

"It is a tremendous honor to be named ISO of the Year," said Henry Helgeson, president and co-CEO of Merchant Warehouse.  "At Merchant Warehouse, we believe our core business advantage is our integrity, honesty and customer service combined with innovative products that anticipate and address our customers' needs. This award truly recognizes all of the hard work that we do every day while honoring the high standards we keep.  We are proud to be a member of the ETA and look forward to continuing to work with the organization and its members to improve and grow the credit card processing industry."

The ETA is an international trade association with over 500 members representing companies who offer electronic transaction processing products and services from financial institutions to transaction processors to ISOs.  The organization works to monitor and help shape the merchant acquiring industry by providing leadership through education, advocacy and the exchange of information.

About Merchant Warehouse
Merchant Warehouse was founded in 1998 on the principle that businesses should be able to purchase credit card processing software, POS equipment and merchant services at a reasonable price.  Servicing over 80,000 merchants, Merchant Warehouse now sets the standard for price, innovation, customer service and integrity.  For more information, please visit


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