Merchant Warehouse Offers ISIS SmartTap for SMBs

Merchant Warehouse |

November 18, 2013


Today, Merchant Warehouse is thrilled to announce a new element of our partnership with ISIS that enables ISIS SmartTap capabilities for small and medium-sized merchants throughout the country. With SmartTap, merchants using Merchant Warehouse’s Genius Customer Engagement Platform can offer NFC-based mobile payment acceptance as well as integrated offers through the ISIS Mobile Wallet. Merchant Warehouse is the only company currently enabling these capabilities for SMBs.

Merchant Warehouse is dedicated to helping merchants drive incremental value through the payment transaction and we support that effort by offering integrated mobile commerce platforms, like ISIS, to help merchants drive incremental value -- and revenue -- through their countertop payment device. As an open (or “horizontal”) platform, ISIS SmartTap will allow merchants to add new offers from banks and issuers without making any changes to the point-of-sale (POS). This will help them expand their marketing efforts and offer more personalized and targeted offers to support deeper customer engagement as well as new customer acquisition.

For Merchant Warehouse channel partners and resellers, ISIS SmartTap will enable them to offer their customers, retail-focused or within any vertical, a wider range of options when it comes to mobile payments, offers and loyalty programs. With ISIS SmartTap directly integrated into Genius, resellers can quickly and easily set up merchants with contactless mobile payment acceptance, connect them to a digital wallet based offers platform, and enable access and analytical capabilities for a wide range of customer data.

The partnership with ISIS is the latest example of our efforts to make it easier for everyone to take advantage of the opportunities that mobile commerce technologies present. Contrary to the “walled garden” approach, we are platform agnostic. Genius is not dependent on any one form factor (NFC or QR), digital wallet or mobile commerce application. Instead, it’s our goal to ensure consumers, merchants and channel partners alike have the ability to seamlessly integrate and use a wide range of mobile-based and traditional payment, loyalty and marketing platforms.

Genius is…

  • A payment technology solution

  • A customer engagement device

  • Partner and form factor agnostic - Genius is designed to evolve with the market, offering ultimate flexibility and scalability

  • A marketing vehicle

  • PA-DSS validated solution, separating sensitive data from the POS system

Genius ...

  • Enables merchants to leverage more sophisticated payment acceptance tools, like signature capture and PIN debit, as well as new commerce connectivity through various form factors (NFC, QR and EMV-ready) and marketing / loyalty applications (ISIS, LevelUp).

For merchants who are interested in learning more about leveraging SmartTap with Genius, please contact us.