Merchant Warehouse Shines at the ETA Annual Conference in San Diego

Merchant Warehouse |

May 24, 2011

The ETA Annual Meeting & Conference in San Diego, CA was a great success for both the Electronic Transactions Association and Merchant Warehouse. The buzz this year was – ‘all things mobile’ and Merchant Warehouse didn’t disappoint. From its collection of online business management tools and easy to use cost analysis tool to its new iPad application – CB App Express, Merchant Warehouse can now offer their agents and ISOs new tools and resources to close accounts faster than ever, while on the road. The new sales tools were a huge hit and the feedback and enthusiasm was more than we could have hoped for. Look for these new tools to go live in the coming month.

When not at the booth talking to prospects and customers, Henry Helgeson, President and Co-CEO was guest panelist on How to Build a Successful Sales Program and the ETA Certified Payment Professional Program panel. Markiyan Malko, our PCI Compliance Manager was also a guest panelist on PCI Compliance Fundamentals for Small Merchants. Both the panels and the show was a great success and our booth was always bustling with people. Thanks to everyone for your support and feedback.