Merchant Warehouse to Demonstrate Leading Payment Processing Products

MerchantWARE® TransPort™ and MerchantWARE Pay @ the Table with BINsmart™ to be showcased during conference

BOSTON, Ma. – August 30, 2010 – Merchant Warehouse , a premier provider of merchant accounts and credit card processing solutions , today announced it will be demonstrating its MerchantWARE® Transport™ and Pay @ the Table with BINsmart™ at VARTech USA 2010 Conference. These innovative products allow the POS industry to fully comply with new PCI regulations and best benefit from the new financial legislative changes. Merchants will have the added benefit of better managing their Interchange fees using BINsmart which automatically chooses credit or debit based on the transaction.

To successfully navigate the challenges of today’s economic environment and remain competitive and profitable, retailers and restaurateurs need solutions that not only increase their productivity and efficiency, but also decrease costs. Merchant Warehouse provides all those options with Pay @ The Table with BINsmart. This advanced payment solution gives merchants the ability to evaluate card payment options at the point of swipe and identify which option, credit or debit would have the lowest cost processing method, which helps merchants save on Interchange fees. Because it’s a wireless terminal that is presented at the table, it allows for an increase in the table turnover rate, providing the opportunity to seat and serve more patrons. Consumers receive peace of mind seeing their card transaction completed in front of them, and closing out their check quickly and easily. BINsmart can be fully integrated into POS systems.

Stricter guidelines and regulations set by the PCI Security Standards Council means POS developers must not only create new and innovative technology to provide merchants with options that best fit their economic needs, but ensure these products comply with PCI-SSC regulations. MerchantWARE Transport is a tool that allows developers to take themselves “out of scope” of PA-DSS audits. Developers now have the ability to remove the card processing function from their software while maintaining full functionality through a transactional portal, which can be customized and is seamless to the payment processing function. Transport saves developers time and money, eliminates PA-DSS validation requirements and decreases software maintenance. Merchants save by minimizing their PCI audit costs.

Merchant Warehouse will be demonstrating these and other PA-DSS certified products at their booth, as well as signing up partners for the Merchant Warehouse Golf Outing, to be held Oct. 8th at the MetroWest Golf Club in Orlando, Fla. This golf tournament coincides with the Aldelo Dealer Conference, Oct. 9-11th.

Duke Energy Convention Center, Cincinnati, OH, Booth No. 822
Aug. 29-31, 2010

About Merchant Warehouse
Since 1998, Merchant Warehouse has set the standard for credit card processing by guaranteeing competitive pricing in merchant accounts, software, equipment, and providing dedicated, high quality customer service. Over 80,000 merchants later, the company continues to lead the industry with groundbreaking technology initiatives: MerchantWARE®; BINsmart™; and MerchantWARE Mobile . Merchant Warehouse has been named the ETA 2009 ISO of the Year , Business Solutions’ Best Channel Vendor for 2009 & 2010 and is a two-time recipient of the Boston Business Journal Pacesetter Award. Merchant Warehouse co-CEO, Henry Helgeson, was also named Ernst & Young Entrepreneur of the Year 2009 for New England. The company is committed to community and charitable involvement. For more information, please visit or follow us on Twitter at


Marianne Rocco, Marketing Director
Merchant Warehouse
800.941.6557 x2051

Mike Sullivan
PAN Communications