Merchant Warehouse named a Winner for Sales Lead Management System of the Year
Merchant Warehouse, a premier provider of merchant accounts and credit card processing solutions, announced today that the company was presented with a Stevie Award for Sales Lead Management System of the Year in the fifth annual Stevie Awards for Sales & Customer Service.
Merchant Warehouse was recognized for developing its own home-grown system and process to route and track leads from clicks and calls to closed sales. As a direct result of their ability to track leads and credit partners for the referrals, the company is now writing around 600 more deals a month and has significantly lowered their marketing spend. As an additional benefit, the overall sales close rate has increased by 15 percent as a result of being able to address specific customer concerns more accurately.
"It was very exciting to receive this award and it shows what progressive companies, like Merchant Warehouse, can do to better service their customers and increase sales and marketing efficiency," said Brian Waldman, Vice President of Marketing and Strategy at Merchant Warehouse. "The marketing, sales, engineering and IT teams all worked hard to put this highly advanced system together and I specifically thank Marc Castrechini, Steven Tatem, Eric George and Hal Gudmundsen for their contributions."
The awards were presented to honorees during a gala banquet on Monday, February 21 at the Eden Roc Renaissance Hotel in Miami Beach, Florida. More than 800 entries from organizatinos of all sizes and in virtually every industry were represented in this year's competition.
"This year's class of honorees illustrates that no matter your organization's size, industry, budget, or location, it's possible to excel at the two most important functions in business: acquiring and keeping customers," said Michael Gallagher, president of the Stevie Awards.
"We are extremely proud of this win as it highlights our commitment to developing innovative products and new approaches to service that anticipate the needs of our custoemrs," said Scott Zdanis, Co-CEO of Merchant Warehouse. "This solution took many months to develop and required the support and commitment of all of our customer-facing organizations. We are truly excited to be recognized for our unique solution to solve one of the biggest problems in sales and marketing integration."
Details about the Stevie Awards for Sales & Customer Service and the list of honorees in all categories are available at www.stevieawards.com/sales.