At the 2009 NEAA Conference, Merchant Warehouse's Henry Helgeson, President & Co-CEO, met with Patti Murphy of The Green Sheet to educate her on Merchant Warehouse's BINsmart Cost Manager solution.
In the article, "Coming in from the Cold at NEAA: Bright Spots", Helgeson explains that the solution is the first of its kind, prompting the customer with the lowest cost-clearing payment option. Helgeson also states that merchants can achieve significant savings with BINSmart Cost Manager, especially since debit cards account for nearly half of POS card payments and therefore offer the opportunity to process more sales as PIN-debit or signature 'credit', whichever renders the lowest processing cost.
Murphy writes that Interchange has been a point of contention for merchants for as long as she has been in the industry, and Merchant Warehouse's BINSmart solution is provides a way for merchants to contain those Interchange fees.
To read the full article, click here.