Omni-Channel Retailing is very similar to the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. In short, omni-channel retailing is about delivering the same consumer experience across any purchasing medium.
With Merchant Warehouse’s omni-channel extension to the Genius™ Customer Engagement Platform™, retailers have access to a single, unified view of all transactions, regardless of where the transaction originated: in-store, online, or mobile. The solution gives retailers unprecedented visibility into their customers’ shopping activities, enabling them to more effectively reach and engage with their customers wherever and whenever they wish to buy.
The omni-channel extension expands the reach of retailers for in-store payment acceptance and scales with a business. Thanks to comprehensive data analytics with a complete view of all transactions across all channels, retailers can make better strategic decisions to drive more effective, relevant marketing and advertising campaigns.
For Point-of-Sale (POS) developers, the simplified integration methodology enables POS developers to extend a true omni-channel payment acceptance for their retail clients and in turn, ensuring the best possible shopping experience for their consumers.