Preparing for the migration to EMV in the U.S.

Merchant Warehouse |

January 7, 2014

EMV migration

Today, new payments technologies like Near Field Communications (NFC), Quick Response (QR) codes, and Bluetooth Low Energy (BLE) are all generating buzz. While these technologies have the potential to substantially change the way that consumers pay for goods and services, for merchants the approaching EMV migration is even more significant.

The purpose of this Mercator Advisory Group Research Brief sponsored by Merchant Warehouse is to shed more light on EMV from the merchant perspective by clarifying what EMV is and why it was selected to help reduce fraud. This Research Brief also provides information on how merchants should prepare for the EMV migration and recommendations on best practices as EMV cards and EMV-compliant POS terminals become more commonplace.

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