Making the Most of E-Commerce - What Retailers Need to Know

Jenn Reichenbacher | VIEW PROFILE

August 13, 2014

E-Commerce

Are you providing the best possible e-commerce experience for your customers? If you're like even some of the biggest, most popular online retailers, chances are that you're missing the mark in at least a few ways. Despite the fact that retailers are more aware than ever of the...

RSPA RetailNOW14: Three Major Takeaways

Patrick Turiano | VIEW PROFILE

August 12, 2014

RSPA

Another year, another RSPA RetailNOW in the books. This year’s RetailNOW was full of fantastic networking opportunities, educational sessions and numerous conversations around moving the industry forward. The RSPA (Retail Solutions Providers Association) hosts RetailNOW every...

Gift Cards - Benefits and Value for SMBs

Michael Gavin | VIEW PROFILE

July 24, 2014

Gift Cards

 If you own a business and don't already offer gift cards, it's time to rethink things. Regardless of what you sell, chances are that plenty of people would be interested in buying gift cards from your company. Without making them available, you're missing out on an amazing...

Yeah, I got my first EMV-enabled card!

Jenn Reichenbacher | VIEW PROFILE

July 22, 2014

EMV

A milestone. I open my mail on just a regular day to find it – something I have been waiting for – my first EMV credit card. Standard to some and irrelevant to others, as a professional in the payments space, I actually understand EMV and what it means to me as a customer as...

What does Geo-location mean for Mobile Payments? Everything.

Patrick Turiano | VIEW PROFILE

July 18, 2014

Geo-location

Geo-location is one of those buzz words that continues to be used in the world of payments. Many large technology players are putting a lot of investment dollars behind geo-based payment applications. The power of proximity, as I like to call it, may be the key factor to...

Merchant Warehouse Back to School Survey | Findings - Business

Merchant Warehouse | VIEW PROFILE

July 7, 2014

Merchant Warehouse Back to School Survey

Surveyed over 100 small businesses who owned or managed an SMB. All retailers sold “back-to-school” items. Definition of a loyalty campaign: A promotion intended to incentivize repeat/regular customers.   THE STORY  Even though 58 percent of retailers agree loyalty...

Merchant Warehouse Back to School Survey | Findings - Consumer

Merchant Warehouse | VIEW PROFILE

July 7, 2014

MW Back to School Survey

Back-to-school is the second biggest shopping moment of the year, behind only the holiday season. This year, Merchant Warehouse surveyed over 700 consumers to learn more about their shopping habits and intentions. Some of the findings confirmed long-held theories about consumer...

SMB – Getting Started with Social Media

Jenn Reichenbacher | VIEW PROFILE

June 27, 2014

Social Media for Small Business

Social media is here to stay. Just look at the numbers. Facebook – Over 1 billion users worldwide in only 10 yearsLinkedIn – 240 million active users worldwide with 3 million business pagesTwitter – 560 million active users generating over 5,700 ‘tweets’ per secondGoogle+ - 400...

Email Communications: Five Things To Consider

John McEvoy

June 19, 2014

Email Communications

Despite the rise in the number of channels for marketing communications, email marketing remains one of the most successful tools to help businesses connect and grow. Email marketing isn’t only for those larger companies that have production teams building HTML emails.  It...

SMBs – Marketing Basics: 3 Keys

Michael Gavin | VIEW PROFILE

June 19, 2014

SMB Marketing

Sales – critical to business’ success. Marketing – critical to sales.  Sales and marketing and intertwined. One without the other would be like a car without an engine, or an engine without fuel. Whether an individual or a company, if you want to drive sales, you’re going...