Dan Dufault, Executive Vice President, Sales and Marketing
The future of the merchant customer experience, that future is happening right now. The dynamic that is expected from a consumer perspective and from a merchant perspective is far different. The advent of integrated gift and loyalty programs, context aware marketing, hyper local marketing and selling experiences, the notion that customers can come to the merchant counter top and have integration between their electronic coupons and their gift card and their form of payment. And do that in a flexible manner that they have control over through a customer engagement device, like the Genius device, as part of that platform. That's the future of payments. That's where things are going today.