Top 5 Ways to Attract New Customers & Retain Existing Ones

Merchant Warehouse |

March 12, 2013

Top 5 Ways to Attract & Retain Customers

Companies put tremendous marketing resources towards attracting new customers. And, as important as customer acquisition is for any business, implementing a parallel strategy focused on both customer acquisition and retention will deliver the greatest long-term success. But where should you start? We identified five ways today’s businesses can attract new customers and retain existing ones.

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Introduction

TODAY’S CONSUMERS ARE MORE EMPOWERED THAN EVER – with 24x7 access to information, an abundance of choices and the ability to quickly share their opinions publicly. They are knowledgeable, savvy and have very high expectations.For this empowered consumer, it is no longer about offering the best product at the lowest cost. To win and keep these customers, companies need to engage with consumers on their own terms – when they want to interact, where they want to interact and how they want to interact. In the age of mobility, that also requires new ways of thinking about traditional marketing tactics and an investment in innovative methods and technologies. 

Companies put tremendous marketing resources towards attracting new customers. And, as important as customer acquisition is for any business, implementing a parallel strategy focused on both customer acquisition and retention will deliver the greatest long-term success. But where should you start? We identified five ways today’s businesses can attract new customers and retain existing ones.