Beacons - What Consumers Want

Jenn Reichenbacher | VIEW PROFILE

August 25, 2014

Beacons

Beacons – we’re starting to hear more and more about them, especially for those in marketing, retail and payments. What are they? Beacons are simple, affordable devices that retailers and/or business owners can place within their respective stores, which enable wireless...

Beacons - Evolving in Retail and Payments

Patrick Turiano | VIEW PROFILE

May 29, 2014

Beacons

Retailers are constantly looking for opportunities to gain a competitive edge. Not only do they compete with one another, but they also compete with consumer shopping habits like showrooming (i.e., researching products in-store only to buy them online somewhere else later on)....