A Retailer's Guide to Webrooming

Merchant Warehouse | VIEW PROFILE

May 9, 2014

Guide to Webrooming

Brick-and-mortar stores are feeling the heat from online retailers, especially with their customers browsing in-store and buying online. But the showroowing effect is not the only way shoppers are changing their habits. See how reverse-showrooming, or ‘webrooming’, is shifting...

Why Your Business Should Upgrade from ‘Cash Only’

Michael Gavin | VIEW PROFILE

May 7, 2014

Cash vs Credit

Businesses that refuse to accept non-cash payments may be missing out on a significant number of sales every month. The costs of upgrading to accepting credit cards and mobile payments may seem daunting, but the long term benefits should most definitely be examined before a...

Preparing Your Business for a New World of Payments in 2014 and Beyond

Russell Harty | VIEW PROFILE

April 28, 2014

New World of Payments

Over the past 20 years, U.S. retailers shifted away from checks and started accepting credit cards. Most stores still have cash registers or use desktop PCs as point-of-sale terminals, but many experts believe that this will change in the years to come. Mobile payments, self-...

The Evolution of the Genius™ Customer Engagement Platform™

Chris Wuhrer | VIEW PROFILE

April 15, 2014

Genius Customer Engagement Platform

When we introduced Genius -- in pilot -- in mid-2012, our primary goal was to help small and mid-sized businesses (SMBs) grow by enabling new payment acceptance methods and activating programs that would help them both attract new customers and retain existing ones. We also knew...

SMB Tips: Keep Customers Coming Back with Loyalty

Jenn Reichenbacher | VIEW PROFILE

March 27, 2014

Keep Customers Coming Back with Loyalty

Consumers love a deal, discount or special offer. For generations, retailers have been providing incentives to consumers to get them to visit their business and make a purchase. Today, according to RetailMeNot, 92 percent of consumer use coupons in one way or another. In fact,...

What Does Loyalty Mean to Me? Experience and Value Are Key

Jenn Reichenbacher | VIEW PROFILE

February 11, 2014

What Does Loyalty Mean to Me

I would definitely consider myself a loyal customer. I regularly visit the same retailers, merchants and even restaurants over and over again. And, for those I really love, I’m an ‘evangelist’, often raving or sharing socially about something they served, a special deal or a...

Leveraging loyalty to help your customers and your business…

Michael Gavin | VIEW PROFILE

January 22, 2014

customer loyalty

Early last summer, I wrote ‘Three Key Strategies to Attract Customers and Grow Sales’, an article geared towards small business owners, both merchants and resellers, and focused on customer retention, customer service and leveraging mobile to attract new customers. As I reflect...

Mobile Marketing and Technology - Money2020 2013 Interview with Greg Cohen

Merchant Warehouse | VIEW PROFILE

November 5, 2013

Mobile Marketing and Technology

At this years Money2020 conference Marla Ellerman sat down with Greg Cohen for an update on what's new with the Genius Customer Engagement Platform.  Video Transcription Marla Ellerman, Mobile Marketing and Technology OnlineHi I'm Marla Ellerman I'm publisher of Mobile...

Survey Results: Mobile Devices and Shopping

Merchant Warehouse | VIEW PROFILE

October 29, 2013

Mobile Commerce

Mobile devices and shopping – topics that are particularly relevant this time of year as the holiday season quickly approaches. Over the past six months Merchant Warehouse conducted a survey of over 550 consumers and merchants on how mobile devices are changing shopping...

Impact of Gender on Shopping Preferences

Jenn Reichenbacher | VIEW PROFILE

October 17, 2013

Impact of Gender on Shopping Preferences

A new study by WSL provided some very interesting insights into male shopping patterns that should come as a wake-up call to any merchant focused on increasing sales. While conventional wisdom would indicate that women are the ones most likely drawn to sales, bargains, and...