Customer Loyalty Starts with Service
David McSweeney | VIEW PROFILE
January 8, 2013
Customer loyalty is defined as, “attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring even more customers.” As companies develop and refine their respective plans of attack for loyalty, the focus is typically centered on rewards and...
The Future of the Merchant Customer Experience
Merchant Warehouse | VIEW PROFILE
December 6, 2012
Dan Dufault, Executive Vice President, Sales and Marketing The future of the merchant customer experience, that future is happening right now. The dynamic that is expected from a consumer perspective and from a merchant perspective is far different. The advent of integrated...
Mobile, Mobile, Mobile … and Point-of-Sale
Michael Gavin | VIEW PROFILE
December 4, 2012
Mobile is the hottest topic in payments and its one of the most popular technology topics as well. From statistics relative to consumer smartphone purchases, which are reportedly up 47 percent year-over-year, to predictions around mobile device purchases, which IDC forecasts...
Customer Engagement and the Point of Sale
Merchant Warehouse | VIEW PROFILE
November 15, 2012
Dan Dufault, Executive Vice President, Sales and MarketingA customer engagement device really changes the dynamic on the merchant counter top. The Genius customer engagement device is that open platform that promises to deliver all of the things, the advancements in...
Attracting Customers this Holiday Season
Merchant Warehouse | VIEW PROFILE
November 14, 2012
Deloitte predicts a modest increase of 3.5 to 4 percent for retailers this coming holiday season. While below last year’s 3.7 percent and far short of the 5 percent surges witnessed during the economic boom, 2012 holiday preparations are well underway. ...
Attracting New Customers for the Holidays with Mobile Marketing
Merchant Warehouse | VIEW PROFILE
November 13, 2012
It’s no secret that holiday shopping delivers a surge in sales for many retailers. What’s less obvious is how to capitalize. Rather than simply hoping that holiday shoppers find you, the most successful retailers actively position themselves and their products to benefit as much...
What competitive products are there to Genius?
Merchant Warehouse | VIEW PROFILE
November 12, 2012
Henry Helgeson, CEO Right now, there is really nothing like Genius in the marketplace. Genius is unique in that it encompasses all types of payments for today and tomorrow, and I think the only other products out there may only do NFC or EMV or QR codes. I think Genius is the...
What is a payment acceptance solution?
Merchant Warehouse | VIEW PROFILE
November 2, 2012
Dan Dufault, Executive Vice President, Sales and MarketingA payment acceptance solution is far different today than at any time in the past. It's now about a far broader context. It's integrating newer technologies, newer opportunities for merchants, and newer...
What led you to Genius?
Merchant Warehouse | VIEW PROFILE
October 30, 2012
Henry Helgeson, CEOGenius was a concept that started in mid-2011. We started looking at mobile payments and how they were going to impact the industry. And really what drove this was in September of 2011, Visa was put out there. Their TIP program, the Visa TIP program that...
The Launch of the Genius Customer Engagement Platform
Merchant Warehouse | VIEW PROFILE
October 12, 2012
Dan Dufault, Executive Vice President, Sales and MarketingThe initial response to Genius has been phenomenal. And as now we've moved into the limited availability of the product with our point of sale developers and with the VARs. The merchants are telling us...