Stats Don't Lie: Loyalty Programs Deliver for SMBs

Jenn Reichenbacher | VIEW PROFILE

April 24, 2014

Loyalty Programs

Loyalty – the quality of being loyal to someone or something. For businesses, building loyalty with existing customers is often critical to their long-term success. In fact, loyalty programs in the U.S. date back to the late 1700s when a merchant started giving out copper tokens...

Stats Don't Lie: Gift Cards Work for SMBs

Jenn Reichenbacher | VIEW PROFILE

April 8, 2014

Gift Cards

Americans love gift cards. We like to give gift cards as well as receive them. In fact, they’ve been the most requested item on holiday wish lists since 2007. As an industry, gift cards eclipsed $118 billion in 2013, an eight percent increase over 2012. While e-gifting fueled a...

SMB Tips: Keep Customers Coming Back with Loyalty

Jenn Reichenbacher | VIEW PROFILE

March 27, 2014

Keep Customers Coming Back with Loyalty

Consumers love a deal, discount or special offer. For generations, retailers have been providing incentives to consumers to get them to visit their business and make a purchase. Today, according to RetailMeNot, 92 percent of consumer use coupons in one way or another. In fact,...

Self-Service Portals – Making a Difference

David McSweeney | VIEW PROFILE

January 14, 2014

Self-Service Portals

Self-service portals – a good portion of individuals use them on a regular basis and most if not all of us have heard of at least one in particular in the past several weeks – Heathcare.gov. The basic concept of self-service portals is to provide customers with an easy way to...

Diving In: Generational Shopping Patterns

Jenn Reichenbacher | VIEW PROFILE

November 19, 2013

Generational Shopping Patterns

Shopping decisions can seem almost arbitrary on an individual basis, but with a wider angle and a deeper perspective, sweeping trends emerge. One of the most notable divisions in shopping habits is along age lines; baby boomers, Generation X and the millennial buyers between...

Impact of Gender on Shopping Preferences

Jenn Reichenbacher | VIEW PROFILE

October 17, 2013

Impact of Gender on Shopping Preferences

A new study by WSL provided some very interesting insights into male shopping patterns that should come as a wake-up call to any merchant focused on increasing sales. While conventional wisdom would indicate that women are the ones most likely drawn to sales, bargains, and...

Leveraging the Impact of Smartphones on the In-Store Shopping Experience

Shannon Andrade | VIEW PROFILE

September 19, 2013

Leveraging the Impact of Smartphones

If you own a brick and mortar retail business and cringe whenever you see customers wielding smartphones, you might want to rethink things a bit. We've all heard horror stories about showrooming - people visiting local businesses, scoping out the merchandise and then using their...

Three Key Strategies to Attract Customers and Grow Sales

Michael Gavin | VIEW PROFILE

June 6, 2013

Three Key Strategies

Whether your business is thriving or simply surviving, a successful entrepreneur should always be aware of every option available to drive incremental business and grow the bottom line. From new technologies to business basics, following are three key strategies to assist you in...

Personalized Offers: Friend or Foe?

Dan Dufault | VIEW PROFILE

April 4, 2013

Personalized Offers

Big data – media attention is on it – but is it an asset to consumers or something they should fear. Is “Big Brother” looming around the corner, or it it just a lot of hype? Privacy concerns around online communities and social sites such as Facebook, Twitter, Foursquare and...

Attracting and Retaining New Customers with Mobile Technology

Merchant Warehouse | VIEW PROFILE

March 20, 2013

Attracting and Retaining New Customers

Today's consumers are smarter, more empowered, and better connected than ever before. With competitors only a click away, few businesses are ever truly "The Only Game In Town" anymore, which makes attracting and retaining new customers infinitely more challenging.The following...