Personalized Offers: Friend or Foe?
Dan Dufault | VIEW PROFILE
April 4, 2013
Big data – media attention is on it – but is it an asset to consumers or something they should fear. Is “Big Brother” looming around the corner, or it it just a lot of hype? Privacy concerns around online communities and social sites such as Facebook, Twitter, Foursquare and...
Attracting and Retaining New Customers with Mobile Technology
Merchant Warehouse | VIEW PROFILE
March 20, 2013
Today's consumers are smarter, more empowered, and better connected than ever before. With competitors only a click away, few businesses are ever truly "The Only Game In Town" anymore, which makes attracting and retaining new customers infinitely more challenging.The following...
Top 5 Ways to Attract New Customers & Retain Existing Ones
Merchant Warehouse | VIEW PROFILE
March 12, 2013
Companies put tremendous marketing resources towards attracting new customers. And, as important as customer acquisition is for any business, implementing a parallel strategy focused on both customer acquisition and retention will deliver the greatest long-term success. But...
Customer Loyalty Starts with Service
David McSweeney | VIEW PROFILE
January 8, 2013
Customer loyalty is defined as, “attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring even more customers.” As companies develop and refine their respective plans of attack for loyalty, the focus is typically centered on rewards and...
Three Keys to Retaining Customers
David McSweeney | VIEW PROFILE
December 12, 2012
Many small and mid-sized businesses (SMBs) focus primarily on new customer acquisition versus customer retention, but what is sometimes forgotten is that the cost of acquisition far exceeds the expenses associated with retention. Research from Flowtown estimates that it is six...
Attracting Customers this Holiday Season
Merchant Warehouse | VIEW PROFILE
November 14, 2012
Deloitte predicts a modest increase of 3.5 to 4 percent for retailers this coming holiday season. While below last year’s 3.7 percent and far short of the 5 percent surges witnessed during the economic boom, 2012 holiday preparations are well underway. ...
Attracting New Customers for the Holidays with Mobile Marketing
Merchant Warehouse | VIEW PROFILE
November 13, 2012
It’s no secret that holiday shopping delivers a surge in sales for many retailers. What’s less obvious is how to capitalize. Rather than simply hoping that holiday shoppers find you, the most successful retailers actively position themselves and their products to benefit as much...
What is LevelUp?
Shannon Andrade | VIEW PROFILE
October 19, 2012
LevelUp was originally launched in March 2011 as a daily deals site, but after just three months, the company shifted its focus exclusively to mobile payments. Over the past year, LevelUp has evolved significantly, expanding their value proposition from mobile payment acceptance...
Describing LevelUp, a Genius Payment Application Partner
Merchant Warehouse | VIEW PROFILE
October 15, 2012
Henry Helgeson, CEOLevelUp is a real interesting partner. They're focused mostly in QSR now, expanding into other spaces, but their value prop to the merchant is really driving more consumers in through the merchant stores, and we're seeing some anecdotal evidence as well...
LevelUp, Zero Interchange, and Merchant Services
Merchant Warehouse | VIEW PROFILE
October 14, 2012
Henry Helgeson, CEOI love the concept of zero interchange, it speaks to having to drive value to merchants. And not just charging for the payment but the value of bringing in new customers and getting existing customers return to the merchant. The revenue model will shift in...
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