Top 5 Ways to Attract New Customers & Retain Existing Ones

Merchant Warehouse | VIEW PROFILE

March 12, 2013

Top 5 Ways to Attract & Retain Customers

Companies put tremendous marketing resources towards attracting new customers. And, as important as customer acquisition is for any business, implementing a parallel strategy focused on both customer acquisition and retention will deliver the greatest long-term success. But...

Customer Loyalty Starts with Service

David McSweeney | VIEW PROFILE

January 8, 2013

Customer Loyalty

Customer loyalty is defined as, “attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring even more customers.” As companies develop and refine their respective plans of attack for loyalty, the focus is typically centered on rewards and...

Three Keys to Retaining Customers

David McSweeney | VIEW PROFILE

December 12, 2012

Customer Retention

Many small and mid-sized businesses (SMBs) focus primarily on new customer acquisition versus customer retention, but what is sometimes forgotten is that the cost of acquisition far exceeds the expenses associated with retention. Research from Flowtown estimates that it is six...

Attracting Customers this Holiday Season

Merchant Warehouse | VIEW PROFILE

November 14, 2012

Attracting Customers this Holiday Season

Deloitte predicts a modest increase of 3.5 to 4 percent for retailers this coming holiday season. While below last year’s 3.7 percent and far short of the 5 percent surges witnessed during the economic boom, 2012 holiday preparations are  well underway. ...

Attracting New Customers for the Holidays with Mobile Marketing

Merchant Warehouse | VIEW PROFILE

November 13, 2012

Attracting New Customers for the Holidays with Mobile Marketing

It’s no secret that holiday shopping delivers a surge in sales for many retailers. What’s less obvious is how to capitalize. Rather than simply hoping that holiday shoppers find you, the most successful retailers actively position themselves and their products to benefit as much...

What is LevelUp?

Shannon Andrade | VIEW PROFILE

October 19, 2012

LevelUp

LevelUp was originally launched in March 2011 as a daily deals site, but after just three months, the company shifted its focus exclusively to mobile payments. Over the past year, LevelUp has evolved significantly, expanding their value proposition from mobile payment acceptance...

Describing LevelUp, a Genius Payment Application Partner

Merchant Warehouse | VIEW PROFILE

October 15, 2012

Henry Helgeson, CEOLevelUp is a real interesting partner. They're focused mostly in QSR now, expanding into other spaces, but their value prop to the merchant is really driving more consumers in through the merchant stores, and we're seeing some anecdotal evidence as well...

LevelUp, Zero Interchange, and Merchant Services

Merchant Warehouse | VIEW PROFILE

October 14, 2012

Henry Helgeson, CEOI love the concept of zero interchange, it speaks to having to drive value to merchants. And not just charging for the payment but the value of bringing in new customers and getting existing customers return to the merchant. The revenue model will shift in...

The Current State of Loyalty and Rewards

Michael Gavin | VIEW PROFILE

August 21, 2012

Loyalty and Rewards

Customer loyalty and rewards programs are far from a new concept. Airlines and the hospitality industry have been using them for decades to attract new customers and retain existing ones. Soon after, credit card companies caught on, offering both integrated programs and stand-...

Benefits of Gift Cards

Shannon Andrade | VIEW PROFILE

May 31, 2012

Accepting Credit Cards

Paper, or Plastic? These days, consumers prefer plastic. So fulfill your customer’s demand, and replace those old-fashioned, paper gift certificates with plastic gift cards today! Already throughout the retail industry, merchants are issuing their customers gift cards, and to...