Gift Cards - Benefits and Value for SMBs

Michael Gavin | VIEW PROFILE

July 24, 2014

Gift Cards

 If you own a business and don't already offer gift cards, it's time to rethink things. Regardless of what you sell, chances are that plenty of people would be interested in buying gift cards from your company. Without making them available, you're missing out on an amazing...

Yeah, I got my first EMV-enabled card!

Jenn Reichenbacher | VIEW PROFILE

July 22, 2014

EMV

A milestone. I open my mail on just a regular day to find it – something I have been waiting for – my first EMV credit card. Standard to some and irrelevant to others, as a professional in the payments space, I actually understand EMV and what it means to me as a customer as...

Tech's Key Players: How They're Moving into Payments and What You Need to Know

Patrick Turiano | VIEW PROFILE

July 15, 2014

Tech's Key Players

Many of the major tech companies in the U.S. are currently working to add payments technology to their portfolios. What these companies -- including Amazon, Apple and Google -- bring to the table is a large cohort of customers who already rely on their services. If consumers...

SMB – Getting Started with Social Media

Jenn Reichenbacher | VIEW PROFILE

June 27, 2014

Social Media for Small Business

Social media is here to stay. Just look at the numbers. Facebook – Over 1 billion users worldwide in only 10 yearsLinkedIn – 240 million active users worldwide with 3 million business pagesTwitter – 560 million active users generating over 5,700 ‘tweets’ per secondGoogle+ - 400...

Email Communications: Five Things To Consider

John McEvoy

June 19, 2014

Email Communications

Despite the rise in the number of channels for marketing communications, email marketing remains one of the most successful tools to help businesses connect and grow. Email marketing isn’t only for those larger companies that have production teams building HTML emails.  It...

SMBs – Marketing Basics: 3 Keys

Michael Gavin | VIEW PROFILE

June 19, 2014

SMB Marketing

Sales – critical to business’ success. Marketing – critical to sales.  Sales and marketing and intertwined. One without the other would be like a car without an engine, or an engine without fuel. Whether an individual or a company, if you want to drive sales, you’re going...

Why Privacy Matters

Greg Cohen | VIEW PROFILE

May 22, 2014

Why Privacy Matters

In the Declaration of Independence, the founding fathers outlined what they saw as inalienable rights to “life, liberty, and the pursuit of happiness.” Privacy, however, was not mentioned.  In fact, privacy is not guaranteed by the Declaration or the Constitution. It was...

What is "Merchant Services"?

Michael Gavin | VIEW PROFILE

May 21, 2014

What is Merchant Services?

Collecting and processing payments from your customers is a basic yet essential function of your business. Payment processing options are continuously expanding, making it critical for business owners to have a complete understanding of each available method. Merchant services...

The Battle for Hyperspeed Commerce in the Internet Age

Henry Helgeson | VIEW PROFILE

May 15, 2014

Hyperspeed Commerce

The Internet has facilitated new ways to connect consumers with products that were previously unimagined. There’s basically nothing you can’t buy online today, from a penny to a yacht. But the real challenge isn’t rooted in finding something online anymore; it’s in getting...

Showrooming, Webrooming and Local Searches

Jenn Reichenbacher | VIEW PROFILE

May 14, 2014

Showrooming, Webrooming and Local Searches

Each month, approximately 2.9 billion people access the Internet and a good portion of that activity is centered on shopping. According to the National Retail Federation (NRF), online (e-commerce) retail sales now comprise over six percent of all retail activity.Over the past...