Online eCommerce - Tips for Addressing Abandoned Shopping Carts

Jenn Reichenbacher | VIEW PROFILE

August 19, 2014

Addressing Abandoned Shopping Carts

 Abandoned shopping carts have long been thorns in online retailers' sides, and the problem only gets worse with each passing year. Interestingly, few online retailers take steps to combat the problem and simply consider it part of doing business online. That's too bad...

Making the Most of E-Commerce - What Retailers Need to Know

Jenn Reichenbacher | VIEW PROFILE

August 13, 2014

E-Commerce

Are you providing the best possible e-commerce experience for your customers? If you're like even some of the biggest, most popular online retailers, chances are that you're missing the mark in at least a few ways. Despite the fact that retailers are more aware than ever of the...

RSPA RetailNOW14: Three Major Takeaways

Patrick Turiano | VIEW PROFILE

August 12, 2014

RSPA

Another year, another RSPA RetailNOW in the books. This year’s RetailNOW was full of fantastic networking opportunities, educational sessions and numerous conversations around moving the industry forward. The RSPA (Retail Solutions Providers Association) hosts RetailNOW every...

Gift Cards - Benefits and Value for SMBs

Michael Gavin | VIEW PROFILE

July 24, 2014

Gift Cards

 If you own a business and don't already offer gift cards, it's time to rethink things. Regardless of what you sell, chances are that plenty of people would be interested in buying gift cards from your company. Without making them available, you're missing out on an amazing...

Yeah, I got my first EMV-enabled card!

Jenn Reichenbacher | VIEW PROFILE

July 22, 2014

EMV

A milestone. I open my mail on just a regular day to find it – something I have been waiting for – my first EMV credit card. Standard to some and irrelevant to others, as a professional in the payments space, I actually understand EMV and what it means to me as a customer as...

Tech's Key Players: How They're Moving into Payments and What You Need to Know

Patrick Turiano | VIEW PROFILE

July 15, 2014

Tech's Key Players

Many of the major tech companies in the U.S. are currently working to add payments technology to their portfolios. What these companies -- including Amazon, Apple and Google -- bring to the table is a large cohort of customers who already rely on their services. If consumers...

SMB – Getting Started with Social Media

Jenn Reichenbacher | VIEW PROFILE

June 27, 2014

Social Media for Small Business

Social media is here to stay. Just look at the numbers. Facebook – Over 1 billion users worldwide in only 10 yearsLinkedIn – 240 million active users worldwide with 3 million business pagesTwitter – 560 million active users generating over 5,700 ‘tweets’ per secondGoogle+ - 400...

Email Communications: Five Things To Consider

John McEvoy

June 19, 2014

Email Communications

Despite the rise in the number of channels for marketing communications, email marketing remains one of the most successful tools to help businesses connect and grow. Email marketing isn’t only for those larger companies that have production teams building HTML emails.  It...

SMBs – Marketing Basics: 3 Keys

Michael Gavin | VIEW PROFILE

June 19, 2014

SMB Marketing

Sales – critical to business’ success. Marketing – critical to sales.  Sales and marketing and intertwined. One without the other would be like a car without an engine, or an engine without fuel. Whether an individual or a company, if you want to drive sales, you’re going...

Why Privacy Matters

Greg Cohen | VIEW PROFILE

May 22, 2014

Why Privacy Matters

In the Declaration of Independence, the founding fathers outlined what they saw as inalienable rights to “life, liberty, and the pursuit of happiness.” Privacy, however, was not mentioned.  In fact, privacy is not guaranteed by the Declaration or the Constitution. It was...