SMB – Getting Started with Social Media

Jenn Reichenbacher | VIEW PROFILE

June 27, 2014

Social Media for Small Business

Social media is here to stay. Just look at the numbers. Facebook – Over 1 billion users worldwide in only 10 yearsLinkedIn – 240 million active users worldwide with 3 million business pagesTwitter – 560 million active users generating over 5,700 ‘tweets’ per secondGoogle+ - 400...

Email Communications: Five Things To Consider

John McEvoy

June 19, 2014

Email Communications

Despite the rise in the number of channels for marketing communications, email marketing remains one of the most successful tools to help businesses connect and grow. Email marketing isn’t only for those larger companies that have production teams building HTML emails.  It...

SMBs – Marketing Basics: 3 Keys

Michael Gavin | VIEW PROFILE

June 19, 2014

SMB Marketing

Sales – critical to business’ success. Marketing – critical to sales.  Sales and marketing and intertwined. One without the other would be like a car without an engine, or an engine without fuel. Whether an individual or a company, if you want to drive sales, you’re going...

Why Privacy Matters

Greg Cohen | VIEW PROFILE

May 22, 2014

Why Privacy Matters

In the Declaration of Independence, the founding fathers outlined what they saw as inalienable rights to “life, liberty, and the pursuit of happiness.” Privacy, however, was not mentioned.  In fact, privacy is not guaranteed by the Declaration or the Constitution. It was...

What is "Merchant Services"?

Michael Gavin | VIEW PROFILE

May 21, 2014

What is Merchant Services?

Collecting and processing payments from your customers is a basic yet essential function of your business. Payment processing options are continuously expanding, making it critical for business owners to have a complete understanding of each available method. Merchant services...

The Battle for Hyperspeed Commerce in the Internet Age

Henry Helgeson | VIEW PROFILE

May 15, 2014

Hyperspeed Commerce

The Internet has facilitated new ways to connect consumers with products that were previously unimagined. There’s basically nothing you can’t buy online today, from a penny to a yacht. But the real challenge isn’t rooted in finding something online anymore; it’s in getting...

Showrooming, Webrooming and Local Searches

Jenn Reichenbacher | VIEW PROFILE

May 14, 2014

Showrooming, Webrooming and Local Searches

Each month, approximately 2.9 billion people access the Internet and a good portion of that activity is centered on shopping. According to the National Retail Federation (NRF), online (e-commerce) retail sales now comprise over six percent of all retail activity.Over the past...

Why Your Business Should Upgrade from ‘Cash Only’

Michael Gavin | VIEW PROFILE

May 7, 2014

Cash vs Credit

Businesses that refuse to accept non-cash payments may be missing out on a significant number of sales every month. The costs of upgrading to accepting credit cards and mobile payments may seem daunting, but the long term benefits should most definitely be examined before a...

Mobile Payments: Good for Business

Patrick Turiano | VIEW PROFILE

May 6, 2014

Mobile Payments

 Everyone’s talking about mobile payments. Analyst firms continue to make milestone predictions. Forrester, for example, predicts that U.S. mobile payments will reach $90 billion by 2017, up from just $12.8 billion in 2012. And, new entries continue to flood the marketplace...

The Point-of-Sale (POS) Transaction

Greg Cohen | VIEW PROFILE

May 1, 2014

Point-of-Sale Transaction

I have spent nearly 20 years in the payments industry and like many of us, when I talk about something I’ve been so involved with I often take certain things for granted. As more and more stakeholders engage in payments and commerce it reminds me that a “back to basics” blurb...