Stats Don't Lie: Gift Cards Work for SMBs

Jenn Reichenbacher | VIEW PROFILE

April 8, 2014

Gift Cards

Americans love gift cards. We like to give gift cards as well as receive them. In fact, they’ve been the most requested item on holiday wish lists since 2007. As an industry, gift cards eclipsed $118 billion in 2013, an eight percent increase over 2012. While e-gifting fueled a...

SMB Tips: Keep Customers Coming Back with Loyalty

Jenn Reichenbacher | VIEW PROFILE

March 27, 2014

Keep Customers Coming Back with Loyalty

Consumers love a deal, discount or special offer. For generations, retailers have been providing incentives to consumers to get them to visit their business and make a purchase. Today, according to RetailMeNot, 92 percent of consumer use coupons in one way or another. In fact,...

What Does Loyalty Mean to Me? Experience and Value Are Key

Jenn Reichenbacher | VIEW PROFILE

February 11, 2014

What Does Loyalty Mean to Me

I would definitely consider myself a loyal customer. I regularly visit the same retailers, merchants and even restaurants over and over again. And, for those I really love, I’m an ‘evangelist’, often raving or sharing socially about something they served, a special deal or a...

Common Themes at the Mobile Payments Conference

Jenn Reichenbacher | VIEW PROFILE

February 4, 2014

Mobile Payments Conference

This was my first time attending the Mobile Payments Conference (MPC). Organizer TMCNet mixed things up a bit for 2014, moving the location from New York to Miami and running the event in parallel to one of their larger conferences, ITExpo. Not sure of what to expect, I went in...

Leveraging loyalty to help your customers and your business…

Michael Gavin | VIEW PROFILE

January 22, 2014

customer loyalty

Early last summer, I wrote ‘Three Key Strategies to Attract Customers and Grow Sales’, an article geared towards small business owners, both merchants and resellers, and focused on customer retention, customer service and leveraging mobile to attract new customers. As I reflect...

Self-Service Portals – Making a Difference

David McSweeney | VIEW PROFILE

January 14, 2014

Self-Service Portals

Self-service portals – a good portion of individuals use them on a regular basis and most if not all of us have heard of at least one in particular in the past several weeks – Heathcare.gov. The basic concept of self-service portals is to provide customers with an easy way to...

35% of Holiday Shoppers Forecasted to Buy Gifts at Local Small Businesses

Jenn Reichenbacher | VIEW PROFILE

December 13, 2013

Holiday Small Business Shopping

According to the National Retail Federal (NRF), 2013 holiday seasonal sales growth is expected to increase to 3.9% from 3.5% in 2012. While many ‘big box’ retailers are hedging their bet on the 2013 holiday shopping season, the opportunistic merchant may just well be the small...

Top 5 Holiday Tips for Small and Medium Businesses

Russell Harty | VIEW PROFILE

November 27, 2013

Holiday Shopping

Competing with Big Box Stores during the Holidays is Easier than You ThinkSmall and medium sized businesses (SMBs) may appear to be at a disadvantage when it comes to competing for holiday spending from consumers. But the reality is that they have some distinct advantages...

SmartPhones: Leveraging Technology to Improve the In-Store Shopping Experience

Jenn Reichenbacher | VIEW PROFILE

November 7, 2013

Leveraging Technology to Improve the In-Store Shopping Experience

 If you own a brick-and-mortar retail business and cringe whenever you witness customers wielding smartphones, you might want to rethink things a little. We've all heard horror stories about people visiting local businesses, scoping out the merchandise and then using their...

Online Versus Brick & Mortar: Who Will Win this Holiday Season

Jenn Reichenbacher | VIEW PROFILE

October 31, 2013

holiday shopping

Halloween is here, which means one thing. No, not that there’s going to be an abundance of candy around your house tonight and in the office tomorrow. It means the unofficial start to the holiday shopping season. Yes, most consider the day after Thanksgiving, or Black Friday, to...