Stats Don't Lie: Loyalty Programs Deliver for SMBs

Jenn Reichenbacher | VIEW PROFILE

April 24, 2014

Loyalty Programs

Loyalty – the quality of being loyal to someone or something. For businesses, building loyalty with existing customers is often critical to their long-term success. In fact, loyalty programs in the U.S. date back to the late 1700s when a merchant started giving out copper tokens...

20 Minute Insights with Jason Sherman - Mobile Payments

Jason Sherman

April 18, 2014

Mobile Payments

An in-depth look at one of the hottest topics in the payments industry today - "Mobile". Examining mobile commerce, mobile acceptance, and mobile payments, Merchant Warehouse's Sales Training Coordinator, Jason Sherman, provides viewers with all the latest information they need...

Stats Don’t Lie – Service Counts Towards the Bottom Line

David McSweeney | VIEW PROFILE

April 16, 2014

Customer Service

Deliver an amazing customer experience. It is a core focus for our organization and the beacon by which we measure and evaluate our performance. While some companies focus exclusively on acquiring new customers, ours dedicates a significant amount of resources and effort to...

The Heartbleed Bug: What You Need to Know

Dominic Lachowicz | VIEW PROFILE

April 11, 2014

The Heartbleed Bug

The Heartbleed Bug is a very serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows hackers to steal information that’s protected under normal conditions by the SSL/TLS encryption – the standard used to secure the Internet. SSL/TLS...

Top 5 Reasons to Become an Independent Sales Agent

Michael Gavin | VIEW PROFILE

April 10, 2014

Independent Sales Agent

Personal interaction, flexibility, work-life balance, and money. It’s what many of us look to achieve from our careers over time. And yet, for the vast majority of us, it’s an aspiration that will never be fulfilled.  Changing careers and becoming an independent sales agent...

Stats Don't Lie: Gift Cards Work for SMBs

Jenn Reichenbacher | VIEW PROFILE

April 8, 2014

Gift Cards

Americans love gift cards. We like to give gift cards as well as receive them. In fact, they’ve been the most requested item on holiday wish lists since 2007. As an industry, gift cards eclipsed $118 billion in 2013, an eight percent increase over 2012. While e-gifting fueled a...

SMB Tips: Keep Customers Coming Back with Loyalty

Jenn Reichenbacher | VIEW PROFILE

March 27, 2014

Keep Customers Coming Back with Loyalty

Consumers love a deal, discount or special offer. For generations, retailers have been providing incentives to consumers to get them to visit their business and make a purchase. Today, according to RetailMeNot, 92 percent of consumer use coupons in one way or another. In fact,...

What Does Loyalty Mean to Me? Experience and Value Are Key

Jenn Reichenbacher | VIEW PROFILE

February 11, 2014

What Does Loyalty Mean to Me

I would definitely consider myself a loyal customer. I regularly visit the same retailers, merchants and even restaurants over and over again. And, for those I really love, I’m an ‘evangelist’, often raving or sharing socially about something they served, a special deal or a...

Common Themes at the Mobile Payments Conference

Jenn Reichenbacher | VIEW PROFILE

February 4, 2014

Mobile Payments Conference

This was my first time attending the Mobile Payments Conference (MPC). Organizer TMCNet mixed things up a bit for 2014, moving the location from New York to Miami and running the event in parallel to one of their larger conferences, ITExpo. Not sure of what to expect, I went in...

Leveraging loyalty to help your customers and your business…

Michael Gavin | VIEW PROFILE

January 22, 2014

customer loyalty

Early last summer, I wrote ‘Three Key Strategies to Attract Customers and Grow Sales’, an article geared towards small business owners, both merchants and resellers, and focused on customer retention, customer service and leveraging mobile to attract new customers. As I reflect...