Daily Deals – Are they effective for SMBs?
Michael Gavin | VIEW PROFILE
October 10, 2012
There’s been an abundance of media attention around daily deals sites like Groupon and Living Social over the past several months. Sadly, much of the discussion has been about their business valuation with Groupon stock dropping approximately 80 percent since its IPO in November...
The Current State of Loyalty and Rewards
Michael Gavin | VIEW PROFILE
August 21, 2012
Customer loyalty and rewards programs are far from a new concept. Airlines and the hospitality industry have been using them for decades to attract new customers and retain existing ones. Soon after, credit card companies caught on, offering both integrated programs and stand-...