SMB Tips: Keep Customers Coming Back with Loyalty

Jenn Reichenbacher | VIEW PROFILE

March 27, 2014

Keep Customers Coming Back with Loyalty

Consumers love a deal, discount or special offer. For generations, retailers have been providing incentives to consumers to get them to visit their business and make a purchase. Today, according to RetailMeNot, 92 percent of consumer use coupons in one way or another. In fact,...

Keeping Customers and Cutting Costs with Gift, Loyalty, and Prepaid Programs

Merchant Warehouse | VIEW PROFILE

March 26, 2014

Mercator Advisory Group

Small business owners have traditionally won customer loyalty through personalized service, knowing their customers, and being close to their communities. From time to time they have implemented things like punch cards or “buy 10 get one free” programs. But complicated points...

Merchant Warehouse Acquires Opticard

Merchant Warehouse | VIEW PROFILE

March 25, 2014

Opticard

Expands Gift, Loyalty and Prepaid Offerings to Drive Stronger Merchant-Customer Relationships for SMB Merchants  BOSTON, MA – March 25, 2014 -- Merchant Warehouse®, a leading provider of payment technologies, today announced the acquisition of Opticard, a nationally...

Finding Benefits in a Small Business Loyalty Program

Merchant Warehouse | VIEW PROFILE

February 26, 2014

Finding Benefits in a Small Business Loyalty Program

One of the best ways to grow your customer base is to reward them. Not only does a loyalty program provide a practical reason for continuing to buy, but it also provides information about your customers that allows their needs to be met more efficiently and effectively. If your...

What Does Loyalty Mean to Me? Experience and Value Are Key

Jenn Reichenbacher | VIEW PROFILE

February 11, 2014

What Does Loyalty Mean to Me

I would definitely consider myself a loyal customer. I regularly visit the same retailers, merchants and even restaurants over and over again. And, for those I really love, I’m an ‘evangelist’, often raving or sharing socially about something they served, a special deal or a...

Leveraging loyalty to help your customers and your business…

Michael Gavin | VIEW PROFILE

January 22, 2014

customer loyalty

Early last summer, I wrote ‘Three Key Strategies to Attract Customers and Grow Sales’, an article geared towards small business owners, both merchants and resellers, and focused on customer retention, customer service and leveraging mobile to attract new customers. As I reflect...

How (and Why) I Buy?

Jenn Reichenbacher | VIEW PROFILE

September 6, 2013

How (and Why) I Buy?

Being in the payments space for over a year now, I have a newfound interest in how people buy (credit, debit, cash) and what drives consumer purchases (sales, coupons, convenience, loyalty etc.). As I continue to research and observe others, I’ve also began to take an...

You’re going to lose: Five Reasons Showrooming Will Always Win

Henry Helgeson | VIEW PROFILE

August 28, 2013

Showrooming

Prepared in concert with RetailPro International.You ignore it and, therefore, do nothing. You may not realize it, but showrooming already has a direct impact on your bottom line today. According to L2, 58% of smartphone owners regularly go to a store with the sole intention of...

Loyalty Programs: Moving Far Beyond Punch Cards and Key Fobs

Henry Helgeson | VIEW PROFILE

July 25, 2013

Mobile Loyalty Programs

The idea of rewarding loyal customers is nothing new. It’s widely reported that it’s six to seven times as costly to retain an existing customer versus acquire a new one – making a great case for the effectiveness of loyalty programs. In the U.S. retail marketing programs...

What is Clutch?

Merchant Warehouse | VIEW PROFILE

June 5, 2013

Clutch

Clutch is one of many new mobile applications that have entered the marketplace in the past six months. Originally introduced in December 2012 for iOS only (with Passbook as well), Clutch recently announced the addition of an Android app. The company is positioned as a mobile...