What is Perka?
Shannon Andrade | VIEW PROFILE
February 7, 2013
As consumers we have all most likely used a traditional loyalty card at one time or another. Whether at a neighborhood sandwich shop, offering a buy 10 get one free, or a local coffee shop promoting their ‘coffee club’, printed ‘punch cards’ have been a popular offering from...
What is Punchcard?
Shannon Andrade | VIEW PROFILE
January 29, 2013
Most customers know what a ‘punch card’ is as it relates to merchant based loyalty programs. Historically, small and mid-sized businesses (SMBs) distributed paper cards, most often the size of a business card, to customers to reward them for coming back. While offers were...
Loyalty Program
Merchant Warehouse | VIEW PROFILE
January 15, 2013
Loyalty programs deliver rewards for customers whose buying behaviors benefit a firm. These programs seek to cultivate both high-volume purchasing and a positive attitude toward a brand. The Chicago Tribune reports that the average American household joins 18 loyalty programs...
Customer Loyalty Starts with Service
David McSweeney | VIEW PROFILE
January 8, 2013
Customer loyalty is defined as, “attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring even more customers.” As companies develop and refine their respective plans of attack for loyalty, the focus is typically centered on rewards and...
A Day in the Life of a Mobile Consumer
Matt Cicciari | VIEW PROFILE
December 18, 2012
According to a recent survey, The Harris Poll, I am in the minority in terms of consumer buying behavior. This classification is not because I am a super-frugal person (I am not), but rather because of “how” I choose to spend my money. Huh? Let me clarify: I am part of the “4...
What is Belly?
Shannon Andrade | VIEW PROFILE
December 13, 2012
Today’s customer is crazy for loyalty and, while many businesses invest the majority of their resources in attracting new customers, a more economical and more valuable business opportunity sits with retention. In fact, research from Flowtown estimates that it is six or seven...
Describe the benefits that Genius delivers for POS developers?
Merchant Warehouse | VIEW PROFILE
December 13, 2012
Dan Dufault, Executive Vice President, Sales and MarketingAn additional benefit, that Genius drives for our point of sale developers, can't be understated, and that's flexibility. It is absolutely critical that point of sales solution developers are able to drive solutions to...
Three Keys to Retaining Customers
David McSweeney | VIEW PROFILE
December 12, 2012
Many small and mid-sized businesses (SMBs) focus primarily on new customer acquisition versus customer retention, but what is sometimes forgotten is that the cost of acquisition far exceeds the expenses associated with retention. Research from Flowtown estimates that it is six...
The Future of the Merchant Customer Experience
Merchant Warehouse | VIEW PROFILE
December 6, 2012
Dan Dufault, Executive Vice President, Sales and Marketing The future of the merchant customer experience, that future is happening right now. The dynamic that is expected from a consumer perspective and from a merchant perspective is far different. The advent of integrated...
Mobile, Mobile, Mobile … and Point-of-Sale
Michael Gavin | VIEW PROFILE
December 4, 2012
Mobile is the hottest topic in payments and its one of the most popular technology topics as well. From statistics relative to consumer smartphone purchases, which are reportedly up 47 percent year-over-year, to predictions around mobile device purchases, which IDC forecasts...