Beacons - Evolving in Retail and Payments

Patrick Turiano | VIEW PROFILE

May 29, 2014

Beacons

Retailers are constantly looking for opportunities to gain a competitive edge. Not only do they compete with one another, but they also compete with consumer shopping habits like showrooming (i.e., researching products in-store only to buy them online somewhere else later on)....

Showrooming, Webrooming and Local Searches

Jenn Reichenbacher | VIEW PROFILE

May 14, 2014

Showrooming, Webrooming and Local Searches

Each month, approximately 2.9 billion people access the Internet and a good portion of that activity is centered on shopping. According to the National Retail Federation (NRF), online (e-commerce) retail sales now comprise over six percent of all retail activity.Over the past...

A Retailer's Guide to Webrooming

Merchant Warehouse | VIEW PROFILE

May 9, 2014

Guide to Webrooming

Brick-and-mortar stores are feeling the heat from online retailers, especially with their customers browsing in-store and buying online. But the showroowing effect is not the only way shoppers are changing their habits. See how reverse-showrooming, or ‘webrooming’, is shifting...

Buyer Knows Best: Retailers, Millennials, and Omni-Channel Shopping

Merchant Warehouse | VIEW PROFILE

April 9, 2014

Millennial Shopping Survey

Today's consumers have new expectations. Shopping today involved multiple mediums - in-store, online, and mobile. Consumers, especially millennials, have growing expectations about their shopping experience, regardless of the how and where they buy. The questions remain, “...

Top 5 Holiday Tips for Small and Medium Businesses

Russell Harty | VIEW PROFILE

November 27, 2013

Holiday Shopping

Competing with Big Box Stores during the Holidays is Easier than You ThinkSmall and medium sized businesses (SMBs) may appear to be at a disadvantage when it comes to competing for holiday spending from consumers. But the reality is that they have some distinct advantages...

SmartPhones: Leveraging Technology to Improve the In-Store Shopping Experience

Jenn Reichenbacher | VIEW PROFILE

November 7, 2013

Leveraging Technology to Improve the In-Store Shopping Experience

 If you own a brick-and-mortar retail business and cringe whenever you witness customers wielding smartphones, you might want to rethink things a little. We've all heard horror stories about people visiting local businesses, scoping out the merchandise and then using their...

Leveraging the Impact of Smartphones on the In-Store Shopping Experience

Shannon Andrade | VIEW PROFILE

September 19, 2013

Leveraging the Impact of Smartphones

If you own a brick and mortar retail business and cringe whenever you see customers wielding smartphones, you might want to rethink things a bit. We've all heard horror stories about showrooming - people visiting local businesses, scoping out the merchandise and then using their...

How Big is Mobile Shopping?

Jenn Reichenbacher | VIEW PROFILE

September 12, 2013

How Big is Mobile Shopping?

One of the latest buzzwords to grace the retail world is omni-channel, delivering a parallel shopping experience across all buying mediums (online, in-store and mobile) and leveraging back-end data to reinforce an enhanced and more personalized customer experience. Even at the ‘...

You’re going to lose: Five Reasons Showrooming Will Always Win

Henry Helgeson | VIEW PROFILE

August 28, 2013

Showrooming

Prepared in concert with RetailPro International.You ignore it and, therefore, do nothing. You may not realize it, but showrooming already has a direct impact on your bottom line today. According to L2, 58% of smartphone owners regularly go to a store with the sole intention of...

Leveraging Mobile to Combat Showrooming

Dan Dufault | VIEW PROFILE

June 18, 2013

Leveraging Mobile

Showrooming – the increasingly popular consumer practice of examining merchandise in a traditional brick and mortar store, not making a purchase and then shopping online to find the same item at a lower price. According to L2: A Think Tank for Digital Innovation, 58 percent of...