Leveraging Mobile to Combat Showrooming

Dan Dufault | VIEW PROFILE

June 18, 2013

Leveraging Mobile

Showrooming – the increasingly popular consumer practice of examining merchandise in a traditional brick and mortar store, not making a purchase and then shopping online to find the same item at a lower price. According to L2: A Think Tank for Digital Innovation, 58 percent of...

What are the Benefits of In-Store Mobile Commerce

Merchant Warehouse | VIEW PROFILE

February 11, 2013

Benefits of In-Store Mobile Commerce

We often think of mobile’s role in commerce as simply allowing the consumer to do research in the store and make their purchases elsewhere, the dreaded "showrooming". Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit...

Mobile, Mobile, Mobile … and Point-of-Sale

Michael Gavin | VIEW PROFILE

December 4, 2012

Mobile Payments and POS

Mobile is the hottest topic in payments and its one of the most popular technology topics as well. From statistics relative to consumer smartphone purchases, which are reportedly up 47 percent year-over-year, to predictions around mobile device purchases, which IDC forecasts...