What is Lemon Wallet?

Shannon Andrade | VIEW PROFILE

April 9, 2013

Lemon Wallet

Lemon was originally launched in July 2011 as a money management application, allowing consumers to turn their paper receipts into digital data through a smartphone camera. The customer-focused application was an immediate hit, attracting over one million users in its first four...

What is Swipely?

Shannon Andrade | VIEW PROFILE

April 2, 2013


Founded in 2009, Swipely is a payment marketing application that transforms the cash register into a marketing tool, designed to support business growth. Launched in five markets (Boston, Providence, New York, Washington D.C., and San Francisco), the Rhode Island based company...

What Is Dwolla?

Shannon Andrade | VIEW PROFILE

March 28, 2013


Dwolla, the Iowa based company founded in 2008 and launched in the U.S. in December 2009, is a cash based network that relies on a bank account based payments. For individuals, Dwolla provides a convenient, paperless and quick way to pay friends or businesses. Using either...

What is PayPal Here?

Shannon Andrade | VIEW PROFILE

March 21, 2013

PayPal Here

Mobile card readers, mobile POS, mobile payments, a wide range of terms used to describe a relatively new payment acceptance method – the ability to accept credit and debit cards via a mobile device (smartphone or tablet) using either a keyed entry or mobile device attachment,...

What is Apple® Passbook®?

Shannon Andrade | VIEW PROFILE

March 13, 2013

Apple® Passbook®

When Apple launched the iPhone® 5 in mid-2012, media and consumer anticipation was centered on near field communication (NFC). And, while the NFC announcement never came, Apple did announce Passbook as a key new feature available in iOS 6. Questions immediately arose. Is...

What is Sendit Social

Shannon Andrade | VIEW PROFILE

March 5, 2013

Sendit Social

According to Wikipedia, “a gift card is a restricted monetary equivalent or scrip that is issued by retailers or banks to be used as an alternative to a non-monetary gift.” For decades, consumers and merchants relied on paper gift certificates, which, for the majority of...

What is FreebeePay?

Shannon Andrade | VIEW PROFILE

February 18, 2013


Mobile applications are a $6 billion market today and, according to 2012 predictions from industry leading analyst firm, Forrester, that market is expected to grow nearly ten fold to more than $55 billion by 2015. While the world of mobile applications ranges widely from games...

What is vPromos?

Shannon Andrade | VIEW PROFILE

February 13, 2013


New mobile applications continue to enter the payments marketplace servicing a wide variety of needs for merchants and consumers alike. With dozens of entries flooding the space each month, it’s our goal with, what has now become our ‘What Is’ series, to provide brief overviews...

What is Perka?

Shannon Andrade | VIEW PROFILE

February 7, 2013


As consumers we have all most likely used a traditional loyalty card at one time or another. Whether at a neighborhood sandwich shop, offering a buy 10 get one free, or a local coffee shop promoting their ‘coffee club’, printed ‘punch cards’ have been a popular offering from...

What is Punchcard?

Shannon Andrade | VIEW PROFILE

January 29, 2013


Most customers know what a ‘punch card’ is as it relates to merchant based loyalty programs. Historically, small and mid-sized businesses (SMBs) distributed paper cards, most often the size of a business card, to customers to reward them for coming back. While offers were...