Keeping Customers and Cutting Costs with Gift, Loyalty, and Prepaid Programs

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March 26, 2014

Mercator Advisory Group

Small business owners have traditionally won customer loyalty through personalized service, knowing their customers, and being close to their communities. From time to time they have implemented things like punch cards or “buy 10 get one free” programs. But complicated points...

Preparing for the migration to EMV in the U.S.

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January 7, 2014

EMV migration

Today, new payments technologies like Near Field Communications (NFC), Quick Response (QR) codes, and Bluetooth Low Energy (BLE) are all generating buzz. While these technologies have the potential to substantially change the way that consumers pay for goods and services, for...

Payment Security and the SMB: Fifth Annual Survey

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November 12, 2013

Payment Security and the SMB: The Fifth Annual Survey

It’s time for a fresh perspective on payment security and the SMB. Nothing in the American marketplace is more diverse than the Level 4 merchant group. Representing 98% of all U.S. retailers and primarily comprised of small to mid-sized businesses (SMBs),...

Payment Technologies: Analysis and Guidance for Merchants

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October 22, 2013

Payment Technologies: Analysis and Guidance for Merchants

In the past five years, the point-of-sale (POS) terminal landscape has changed significantly. Prior to the launch and mass consumer adoption of smartphones, merchants relied exclusively on legacy POS systems for consumer checkout, but in the years since, new technologies and...

Mobile Payments - Developing a Mobile Commerce Strategy in Uncertain Times

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June 13, 2013

Mercator Mobile Commerce Strategy Whitepaper

For years, mobile payments have been described as the “future of the payments industry.” Industry observers have detailed the intelligence of the mobile device, the security of NFC, the effectiveness of cloud-based solutions, as well as dozens of other mobile payment solutions,...

The Mobile Payments Revolution

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April 18, 2013

The Mobile Payments Revolution

2012 saw some major leaps forward for the payments industry. Between Square, PayPal, Google Wallet, Isis, LevelUp and MCX, the mobile payment wars have just started to get exciting. This report from Merchant Warehouse will provide you with an up-to-date overview of the current...

What's Next in Payments

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March 20, 2013

What's Next in Payments

This white paper discusses some of the emerging types of payment systems, what they mean for POS developers, merchants, value added resellers (VARS), and agents, as well as new technology solutions that will increase the flexibility and value associated with the merchant-...

Top 5 Ways to Attract New Customers & Retain Existing Ones

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March 12, 2013

Top 5 Ways to Attract & Retain Customers

Companies put tremendous marketing resources towards attracting new customers. And, as important as customer acquisition is for any business, implementing a parallel strategy focused on both customer acquisition and retention will deliver the greatest long-term success. But...

Attracting Customers this Holiday Season

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November 14, 2012

Attracting Customers this Holiday Season

Deloitte predicts a modest increase of 3.5 to 4 percent for retailers this coming holiday season. While below last year’s 3.7 percent and far short of the 5 percent surges witnessed during the economic boom, 2012 holiday preparations are  well underway. ...

The Fourth Annual Survey of Level 4 Merchant PCI Compliance Trends

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November 1, 2012

ControlScan and Merchant Warehouse

Security awareness and activity gaps persist between brick-and-mortar and ecommerce merchants. Since 2009, the Payment Card Industry (PCI) compliance and security experts at ControlScan have undertaken an annual survey measuring Level 4 merchants’ engagement with the PCI Data...