Merchant Warehouse VP of Marketing & Strategy Brian Waldman was recently featured in Transaction Trends. The article, titled "Marketing 101", discusses ways that successful ISOs are distinguishing themselves several marketing strategies, particularly internet marketing.
Waldman discusses how Merchant Warehouse leverages their website and internet-based initiatives to distinguish themselves in the industry. Waldman also highlights how Merchant Warehouse uses both the website and the sales team as effective partners for marketing.
The full article can be found on page 15.