Dan Dufault, Executive Vice President, Sales and Marketing
A payment acceptance solution is far different today than at any time in the past. It's now about a far broader context. It's integrating newer technologies, newer opportunities for merchants, and newer opportunities ultimately for consumers. Consumers are driving the change. Merchants are driving the change, and vendors, like Merchant Warehouse, are responding to that change. So Genius really changes the notion of what payment acceptance is at the merchant counter top. It changes the entire dynamic. It provides an open platform through which payment acceptance is only the beginning. It's about integrated gift and loyalty programs. It's about mobile commerce. It's about contextual marketing. It's about all of these things that drive far more value to the merchant, to their customers and even to the point of sale developers and the VARs that participate in the Merchant Warehouse ecosystem. It's truly an exciting advancement in the payment space.