Clutch is one of many new mobile applications that have entered the marketplace in the past six months. Originally introduced in December 2012 for iOS only (with Passbook as well), Clutch recently announced the addition of an Android app. The company is positioned as a mobile commerce company that unites shopping, loyalty, and gifting. For consumers, the app touts the ability to deliver the ‘perfect mobile shopping experience’ allowing consumers to access the best deals, give the best gifts, and share their experiences with friends and family.
The app allows users to add existing loyalty and gift cards – using a built in bar code scanner – and then conveniently, if using the iOS version, convert those to display in Passbook. Users can also add their favorite retailers by category to streamline deals and special offers, buy and send gift cards, scan products to check local prices and offers, and access specialized local discounts.
For participating retailers, they have the ability to deliver offers and local deals to prospects and customers and expand their marketing reach via gift cards etc. Additionally, leveraging mobile commerce to facilitate the purchase and sending of gifts cards eliminates the anonymity typically associated with gift card, capturing both purchaser and recipient information.
The company aspires to carve out its own niche in the rapidly growing pre-paid retail gift, loyalty and cash replacement card markets. Forecasts for pre-paid alone indicate the potential of three-fold growth to some $672 billion so expect to see a wide array of new entries in this market.