What is Genius?

Dan Dufault |

June 12, 2012

Genius Customer Engagement Platform

A sea of change is on the horizon in the payments industry. Daily introductions of new payment solutions and value-added offerings are creating a constant, building cadence of entries that are flooding the industry. The deluge of new providers coupled with increasing demands from consumers for value-add offerings including mobile payment choice, loyalty and reward, and discount programs is leading to disruption and confusion in the industry. How do merchants manage such a complex environment? They don’t, Genius™ does. 

Genius is the first solution that aggregates and integrates any transaction method, payment type or value-added customer program. Cash, credit, near-field communication (NFC), EMV, QR codes, signature capture, loyalty and reward, mobile gift, couponing, mobile wallets and more – Genius does it all. 

With Genius merchants are alleviated from the headaches and pain of integrations, negotiations, and hardware exchanges. A cloud-based solution, merchants receive seamless updates to their Customer Engagement Device™ (CED) either directly or via their point-of-sale (POS) system. Through the Genius Solutions Center, merchants select the payment types, mobile wallets and customer programs they want to offer. Genius is completely scalable, addressing the confusion of today and insulating merchants from future uncertainty. 

Genius delivers merchants with a single point of entry into the mobile payment space offering unlimited choice, unified security including end-to-end encryption and tokenization, and open access to all new offerings. Genius provides merchants with the tools and resources to acquire new customers, retain existing ones, and grow their business. Genius – the power of one

Video Transcript


Shannon Andrade, Director of Training and Education

What are the top benefits of Genius for a merchant?

Dan Dufault, Vice President of Marketing

The top benefits for a merchant of the Genius Customer Engagement Platform, I would say they are the fact that it's cloud architected, so that updates, as they come down the pipe, are added seamlessly. There's no pain. There's no risk. There are no security issues and so forth. It all happens seamlessly. That is a major benefit because, again, as what we've seen over the last, not only several months really, but several years, is this constant and building cadence of new solutions being brought into the market, new entrants in terms of even companies.

We see new payment type solutions come every single day. You're seeing announcements in the news. So you have pressure on the merchants to evolve, not only from the bottom of the scale, from new companies like Square or LevelUp and so forth, but from the top you have rumors of iWallet from Apple, you have PayPal getting into the fray, you have Google getting into the fray, and others on a daily basis. That's a lot of pressure. That's a lot of complexity.

And what you have with the Genius Platform is the opportunity to take all that complexity out, put it on the merchant counter, merchants can say, "Okay, I'm protected. I don't have to worry about what's coming next. Merchant Warehouse is managing that for me in the background. If a particular solution makes sense for my consumers, for my customers, I can turn it on at the flick of a switch quite literally."

Shannon Andrade, Director of Training and Education

What happens when a customer walks into a merchant's business and asks to use a payment type other than a credit card or a debit card?

Dan Dufault, Vice President of Marketing

Right. So what we've done is, with the Genius Platform, we offer a device that is very much in line with what customers are used to using today. So to the extent that you're comfortable using a smartphone or comfortable even using traditional customer-facing merchant countertop devices, simply it's a push-button environment. So it's a very customer-friendly environment.

The beauty of it too is that the merchant doesn't have to direct which payment type. The merchant doesn't have to qualify that consumer's request. The merchant simply can say, "These are the payment types that are available to you." The consumer is then in a position to be able to select those that they want to select to execute that transaction. Again, whether it's a multi-tender transaction, as we're now defining it, or whether it's a traditional single payment type transaction, the consumer can choose from what's on the screen right in front of them. This is a consumer-facing device. It's not for the merchant to go ahead. Again, another headache that they don't have to worry about.

New mobile applications continue to enter the payments marketplace servicing a wide variety of needs for merchants and consumers alike. With dozens of entries flooding the space each month, it’s our goal with, what has now become our ‘What Is’ series, to provide brief overviews of many of the new apps available. Giving merchants and developers an up-to-date look at the opportunities and technology currently available to them in the market today.