What is Genius ITX?

Merchant Warehouse |

October 4, 2012

Dan Dufault, Executive Vice President, Sales and Marketing

Genius ITX represents really what is the flagship of the Genius product family. Genius ITX is really designed for merchants who have integrated point of sale, and it's designed in a way to be ultimately flexible, flexible for the point of sale developer and for the merchant. From the point of sale developer standpoint, it's a one time integration. Once they integrate with Genius, it's one and done. Any new payments acceptance solution, any new gift and loyalty program, any of the new offerings that we're seeing pop up in the market every day can be immediately delivered and available through Genius without breaking the integration.