What is Mobile Commerce?

Merchant Warehouse |

November 15, 2012

Henry Helgeson, CEO

The mobile wallet for the consumer is more than just payments at this point. It will be continuing to evolve outside of payments. If we were just taking our credit cards and putting them on our phones, that wouldn't be adding a lot of value. Mobile commerce really is not only the payments, but the offers, the discounts and loyalty and not just the storage of them. But for merchants to be able to reach out to consumers through a mobile device or mobile marketing and promote their offers and their discounts to those consumers directly to their phone in their pocket, that's really what we think of when we think about mobile commerce. It's not only the redemption of all of these loyalty points and coupons and offers, but also driving those to the consumer directly into their wallet.

New mobile applications continue to enter the payments marketplace servicing a wide variety of needs for merchants and consumers alike. With dozens of entries flooding the space each month, it’s our goal with, what has now become our ‘What Is’ series, to provide brief overviews of many of the new apps available. Giving merchants and developers an up-to-date look at the opportunities and technology currently available to them in the market today.