What is Punchey?

Shannon Andrade |

April 15, 2013

Punchey

Boston based Punchey is a self-described end-to-end payments platform designed specifically for small and mid-sized businesses. Founded by Nathaniel Stevens, who also founded online marketing and advertising technology platform, Yodle, Punchey was introduced via a ‘soft-launch’ in mid-2011. In August 2012, the company formally launched its comprehensive yet simple platform.

Attracting businesses based on low processing rates (2.75 percent) and no long-term contracts, Punchey offers three key business services through Transaction BoostÔ: media, payments and live.

The media, or advertising, services include search engine optimization (SEO) through Yahoo and Bing, Google Ad Words, and sponsored ads. The company’s payments services include seamless, price fixed interchange and credit/debit card processing available through a mobile card acceptance device attached to a smartphone or tablet, a mobile terminal, a magnetic card reader attached to a PC or Mac on the countertop, or via a virtual terminal, web-based application. And finally, live is Punchey’s analytical and customer relationship management (CRM) tool, designed to aggregate data from both the media and payments elements into a 360 view of customer analytics. Live is also a tool for merchant customers to identify their most loyal customers in order to activate campaigns to those customers with customized offers and rewards.

In March 2013, Punchey introduced its latest point release delivering e-invoicing capability for both payments and live, providing more convenient and cost-effective invoicing solutions for both merchants and their customers. Punchey is positioning itself amongst formidable competition in both mobile payments and integrated marketing. With continued focus on simplicity and growth, Punchey continues to add customers and features.

New mobile applications continue to enter the payments marketplace servicing a wide variety of needs for merchants and consumers alike. With dozens of entries flooding the space each month, it’s our goal with, what has now become our ‘What Is’ series, to provide brief overviews of many of the new apps available. Giving merchants and developers an up-to-date look at the opportunities and technology currently available to them in the market today.