According to Wikipedia, “a gift card is a restricted monetary equivalent or scrip that is issued by retailers or banks to be used as an alternative to a non-monetary gift.” For decades, consumers and merchants relied on paper gift certificates, which, for the majority of retailers, were replaced by more convenient plastic gift cards in the early 90s. Designed to resemble credit cards, branded for the merchant or issuer and available in a variety of denominations when connected to the merchant/issuers payment system, the first plastic gift card was issued by Blockbuster in 1994.
For larger ‘big box’ merchants, gift cards are a standard business practice, often making up a significant percentage of their annual sales, especially during the holiday season. From a consumer perspective, many love receiving a gift card since it’s essentially money, but for some, it’s a little too easy, coming across as impersonal and last minute.
Enter Sendit Social, a start-up that has created a unique way to make gifting easier, more fun, and social by allowing individuals to purchase and send an actual gift (food or drink, merchandise, etc., but not a gift card or coupon) to another person directly from a smartphone/tablet/PC or even via Facebook. The ‘gift’, which is attached to a specific merchant, is sent electronically to the recipient, who then can redeem it at the merchant location via the scan of a QR code or choose to receive the gift via traditional mail services.
From a consumer perspective, Sendit Social blends the convenience of immediacy with the personalization of a pre-selected gift for both the gift-giver and the recipient. For merchants, Sendit Social offers an easy gift solution that eliminates the expense of paper or plastic cards.